OPNICE Desk Organizer, 5-Tier Desktop File Organizer with Drawer and Pen Holders, Office Desk Accessories, File Sorters, Workspace Organizers for Office Supplies(Wood)
File Sorters - 产品分析报告
  • Benchmark ASIN
    B0FY3BJJQT
  • Marketplace
    US
  • Category ID
    1069614
  • Analyzed Products
  • Keyword
    office organizer
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-23
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Low
High Risk Due to Price Competition
Newly Released Counts (All Brands)
26
New Brand (12)
Old Brand (14)
Success rate (all brands)
0.00%
New Brand (0.00%)
Old Brand (0.00%)
Most products net profit margin range
-4.98% - 1.70%
Listing

Report summary from Keble AI Agent: Listing

这个市场不值得进入,已经是明显的价格战区,不适合大品牌也不适合小商家。 26个新开品里可确认的新品盈利率是0%,新品牌和老品牌的新开品都没有跑出正利润;同时近一年新开的利润表现一路偏弱,说明不是靠优化一下就能翻盘,而是结构性赚钱难。

Recommended Products Features Direction
B0C22DVK52
Why do customers choose it?
  • 粉色配色在同类桌面文件收纳中相对更偏女性化/装饰化,但仍属于常见颜色变化
  • 4层托盘+竖向文件位+抽屉+双笔筒的组合式结构,属于常见办公收纳拼装方案
  • 免工具、1分钟安装,强调快速上手
  • 偏好桌面收纳与轻度装饰兼顾的办公/家用用户,尤其是想要粉色风格的人群
  • Sales
    Avg. price: $25.14|Latest price: $22.49|Approx. recent monthly revenue: $15,084.00 (600 pcs)|Net profit margin: 0.68%
    B0DCV9PP8D
    Why do customers choose it?
  • 白色网格金属风格,外观偏基础通用款,缺少明显差异化配色
  • 9分区立式文件架属于常见办公收纳结构,整体造型与同类网格文件架高度接近
  • 仅在底部加固和免工具安装上做了轻度改良,功能优势不够强,难以形成独特卖点
  • 适合需要基础桌面文件分类的普通办公室/家庭办公用户,但人群定位过于泛化,缺少细分场景
  • Sales
    Avg. price: $21.15|Latest price: $22.99|Approx. recent monthly revenue: - (- pcs)|Net profit margin: -21.87%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    1 new brands7 old brands
    1 brands have new listings4 brands have new listings
    12 new listings14 new listings
    0 succeeded
    0 succeeded
    12 failed
    14 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:这个市场不该进。 现在看到的是典型的价格战区:整体可判定的产品里,盈利率是0.00%,新品盈利率也是0.00%,而且新品牌/老品牌的新开品都没有拿到正向利润,说明不是“谁更会做”就能赢,而是结构性不赚钱。

      Early sourcing + logistics + marketing budget (USD)
      $4,735.47 - $17,377.25
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      53.84%
      New listing success rate (old brands):
      0.00%
      New listing success rate (new brands):
      0.00%
      Alternatives
      1. 利用现有纸盒/文件盒改造:把鞋盒、快递纸箱、旧文件夹分隔后直接做成临时桌面文件收纳,几乎零成本,适合不想再买专用桌面文件架的人。
      2. 采用墙面/抽屉内收纳替代:用廉价挂钩、门背袋或抽屉分隔收纳纸张和文具,能把桌面腾空,成本通常低于购买多层桌面收纳架。
      3. 改用可折叠文件袋/文件包:如果主要是移动和临时分类,文件袋比桌面收纳器更便宜、更轻便,也更容易直接带走。
      4. 购买简易塑料文件栏/杂志架:单格或双格的基础款更便宜、结构更简单,满足只想按类别立放文件的用户,不必上多层金属桌面收纳。
      5. 使用标签+立式文件夹系统:把文件按项目装进简易立式文件夹或档案夹,再贴标签放进柜子或书架,管理逻辑更清晰,且比复杂桌面整理器更省空间。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这不是一个适合进入的市场:整体已进入价格战/高风险区,新品牌几乎没有成功样本,反而是老品牌和新品牌的新品都在亏损。你现在该做的不是进场,而是直接避开这个类目。

      gianotter
      Most investment in new productsNew products with Highest revenueLeast investment in new products
      gianotter Desktop File Organizer, Desk Organizer with 5 Compartments, Paper Organizer for Desk, Workspace Organizers for Office Supplies (White, Inclined Style)
      Recent Monthly Revenue (USD):-(-)
      B0GRGQWNGY (4.6/5 (309 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      gianotter Desktop File Organizer, Desk Organizer with 5 Compartments, Paper Organizer for Desk, Workspace Organizers for Office Supplies (Pink, Inclined Style)
      Recent Monthly Revenue (USD):-(-)
      B0GRGRZ7K7 (4.6/5 (309 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      gianotter Desktop File Organizer, Desk Organizer with 5 Compartments, Paper Organizer for Desk, Workspace Organizers for Office Supplies (Purple, Inclined Style)
      Recent Monthly Revenue (USD):-(-)
      B0GRGMYFXW (4.6/5 (308 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      OPNICE
      Old brand with the most profitable new products
      OPNICE Desk Organizer, Desktop File Organizer with Drawer and Pen Holders, Office Desk Accessories, File Sorters, Workspace Organizers for Office Supplies
      Recent Monthly Revenue (USD):-(-)
      B0H97J3SPTBrand is an old entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      OPNICE Desk Organizer, 4-Tier Desktop File Organizer with Drawer, Office Desk Accessories, File Sorters, Workspace Organizers for Office Supplies(Black Upgraded)
      Recent Monthly Revenue (USD):$994.50(50pcs/month)
      B0GSVC7VTQ (5/5 (1 Reviews))Brand is an old entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      OPNICE Desk Organizer, 4-Tier Desktop File Organizer with Drawer and Pen Holders, Office Desk Accessories, File Sorters, Workspace Organizers for Office Supplies(Pink)
      Recent Monthly Revenue (USD):$1,296.50(50pcs/month)
      B0GSJTLDCL (5/5 (2 Reviews))Brand is an old entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      OPNICE Desk Organizer, 4-Tier Desktop File Organizer with Drawer and Pen Holders, Office Desk Accessories, File Sorters, Workspace Organizers for Office Supplies(Pink)
      Differentiation:
      1. 粉色外观更醒目,点击率高
      2. 带抽屉和笔筒,功能更丰富
      3. 装饰感强,适合桌面展示
      B0C22DVK52 (4.6/5 (430 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
      SUPEASY File Organizer 9-Section Mesh Desk Organizer, Upright File Organizer Desktop Organizer File Sorter, File Folder Holder for Office Supplies, White
      Differentiation:
      1. 竖向分隔更多,外形最不同
      2. 纯白网格结构更简洁
      3. 适合文件分类场景,图片识别度高
      B0DCV9PP8D (4.5/5 (352 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入,已经进入明显的价格战/过度饱和状态。 新品利润率几乎全线低于10%,且新品牌新品盈利率为0%,这意味着无论大品牌还是小商家,进入后都很难靠正常经营赚钱。

      Profitability difficulty
      High Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Non-Profitable Products

      Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.

      B0D2D4JBJ4
      B0D2D4JBJ4
      Gawerk
      2024-04-22
      No
      $15.29
      1000pcs
      $15290.0
      -53.56%
      $-8189.32
      B0FDG4Q9QR
      B0FDG4Q9QR
      MINDEPOT
      2025-06-17
      No
      $25.16
      200pcs
      $5032.0
      -30.79%
      $-1549.35
      B0BYDGF8DT
      B0BYDGF8DT
      OPNICE
      2023-04-25
      No
      $20.7
      1000pcs
      $20700.0
      -7.11%
      $-1471.77
      B0DZ2JRDS6
      B0DZ2JRDS6
      OPNICE
      2025-05-02
      No
      $22.21
      600pcs
      $13326.0
      -5.36%
      $-714.27
      B0FG78T9GM
      B0FG78T9GM
      gianotter
      2025-08-13
      No
      $15.08
      600pcs
      $9048.0
      -6.07%
      $-549.21
      B0CYZKV6HX
      B0CYZKV6HX
      OPNICE
      2024-04-28
      No
      $25.18
      400pcs
      $10072.0
      -2.64%
      $-265.9
      B0G6Z4LFHL
      B0G6Z4LFHL
      OPNICE
      2026-02-16
      No
      $23.78
      300pcs
      $7134.0
      -3.48%
      $-248.26
      B0DZ6B3418
      B0DZ6B3418
      OPNICE
      2025-04-15
      No
      $26.78
      100pcs
      $2678.0
      -6.92%
      $-185.31
      B0GSVC7VTQ
      B0GSVC7VTQ
      OPNICE
      2026-05-21
      No
      $19.89
      50pcs
      $994.5
      -17.0%
      $-169.06
      B0CBWJ532Q
      B0CBWJ532Q
      OPNICE
      2023-09-18
      No
      $25.42
      200pcs
      $5084.0
      -2.73%
      $-138.79
      B0FKGHR36B
      B0FKGHR36B
      OPNICE
      2025-10-12
      No
      $25.13
      200pcs
      $5026.0
      -2.72%
      $-136.7
      B0FY3BJJQT
      B0FY3BJJQT
      OPNICE
      2025-12-13
      No
      $27.75
      100pcs
      $2775.0
      -3.61%
      $-100.17
      B0D5QPQC4K
      B0D5QPQC4K
      Gawerk
      2024-05-31
      No
      $20.99
      50pcs
      $1049.5
      -9.3%
      $-97.6
      B0DZM59P85
      B0DZM59P85
      JMHUD
      2025-03-07
      No
      $20.85
      50pcs
      $1042.5
      -8.16%
      $-85.06
      B0GSJQDLBN
      B0GSJQDLBN
      OPNICE
      2026-04-26
      No
      $22.66
      100pcs
      $2266.0
      -3.51%
      $-79.53
      B0DCFR6LMJ
      B0DCFR6LMJ
      SUPEASY
      2024-08-07
      No
      $18.77
      50pcs
      $938.5
      -8.26%
      $-77.52
      B0DZMGDBGY
      B0DZMGDBGY
      JMHUD
      2025-03-07
      No
      $21.06
      50pcs
      $1053.0
      -6.76%
      $-71.18
      B0DZMCW7FP
      B0DZMCW7FP
      JMHUD
      2025-03-07
      No
      $21.04
      50pcs
      $1052.0
      -6.03%
      $-63.43
      B0DY7GGP1T
      B0DY7GGP1T
      OPNICE
      2025-04-06
      No
      $25.21
      200pcs
      $5042.0
      -1.19%
      $-59.99
      B0GSJTLDCL
      B0GSJTLDCL
      OPNICE
      2026-05-04
      No
      $25.93
      50pcs
      $1296.5
      -3.74%
      $-48.48

      Top 20 Non-Profitable New Products

      New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.

      B0FG78T9GM
      B0FG78T9GM
      gianotter
      2025-08-13
      No
      $15.08
      600pcs
      $9048.0
      -6.07%
      $-549.21
      B0G6Z4LFHL
      B0G6Z4LFHL
      OPNICE
      2026-02-16
      No
      $23.78
      300pcs
      $7134.0
      -3.48%
      $-248.26
      B0GSVC7VTQ
      B0GSVC7VTQ
      OPNICE
      2026-05-21
      No
      $19.89
      50pcs
      $994.5
      -17.0%
      $-169.06
      B0FKGHR36B
      B0FKGHR36B
      OPNICE
      2025-10-12
      No
      $25.13
      200pcs
      $5026.0
      -2.72%
      $-136.7
      B0FY3BJJQT
      B0FY3BJJQT
      OPNICE
      2025-12-13
      No
      $27.75
      100pcs
      $2775.0
      -3.61%
      $-100.17
      B0GSJQDLBN
      B0GSJQDLBN
      OPNICE
      2026-04-26
      No
      $22.66
      100pcs
      $2266.0
      -3.51%
      $-79.53
      B0GSJTLDCL
      B0GSJTLDCL
      OPNICE
      2026-05-04
      No
      $25.93
      50pcs
      $1296.5
      -3.74%
      $-48.48
      B0GQ9S5W89
      B0GQ9S5W89
      OPNICE
      2026-05-07
      No
      $26.63
      50pcs
      $1331.5
      -2.35%
      $-31.29
      B0G3VFSW9Q
      B0G3VFSW9Q
      OPNICE
      2026-01-27
      No
      $38.02
      50pcs
      $1901.0
      -0.28%
      $-5.32
      B0GRGNJ9B2
      B0GRGNJ9B2
      gianotter
      2026-04-16
      No
      $19.0
      50pcs
      $950.0
      0.49%
      $4.66
      B0FG78L5R8
      B0FG78L5R8
      gianotter
      2025-08-13
      No
      $17.14
      50pcs
      $857.0
      0.83%
      $7.12
      B0GQ9QLN8M
      B0GQ9QLN8M
      OPNICE
      2026-04-16
      No
      $24.43
      600pcs
      $14658.0
      0.26%
      $38.12
      B0FG72Q323
      B0FG72Q323
      gianotter
      2025-08-13
      No
      $17.92
      100pcs
      $1792.0
      2.79%
      $50.0
      B0FG7CBQ24
      B0FG7CBQ24
      gianotter
      2025-08-12
      No
      $17.91
      100pcs
      $1791.0
      3.08%
      $55.17
      B0FG6T9ZW2
      B0FG6T9ZW2
      gianotter
      2025-08-13
      No
      $18.34
      100pcs
      $1834.0
      4.11%
      $75.38
      B0FG6XBTX8
      B0FG6XBTX8
      gianotter
      2025-08-13
      No
      $18.64
      100pcs
      $1864.0
      4.9%
      $91.34
      B0GRGQWNGY
      B0GRGQWNGY
      gianotter
      2026-04-16
      No
      $19.46
      -pcs
      $-
      -4.94%
      $-
      B0GRGRZ7K7
      B0GRGRZ7K7
      gianotter
      2026-04-16
      No
      $19.53
      -pcs
      $-
      -4.58%
      $-
      B0G43S52B8
      B0G43S52B8
      JMHUD
      2025-11-26
      No
      $21.92
      -pcs
      $-
      -6.66%
      $-
      B0GTTLDCCT
      B0GTTLDCCT
      JMHUD
      2026-03-25
      No
      $22.08
      -pcs
      $-
      0.0%
      $-
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      结论很明确:这个市场不适合进入,已经是价格战高风险区,且对新品牌几乎不友好。 目前新上架产品的可识别盈利率是0%,新品牌新发布产品也是0%;同时,已识别利润区间里,亏损和接近亏损的产品占绝对多数,说明不是“有机会慢慢做起来”的市场,而是“进来就先被成本和竞争压住”的市场。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable
      No data available

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      gianotter
      OPNICE
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场不值得进入,已经是明显的高风险价格战市场。 近一年新品牌几乎没有成功样本,最新一批新品牌上市后是全灭式失败;同时可见的成功也主要集中在老品牌的常规款,说明竞争不是靠创新取胜,而是靠更强预算和更重营销硬扛。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202503500003
      2026041000010
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/801500001
      2025/900000000
      2025/1001000000
      2025/1100000001
      2025/1201000001
      2026/101000000
      2026/201000001
      2026/300000001
      2026/401100005
      2026/501000003
      2026/600000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
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