
这个市场不值得进入,已经是明显的价格战区,不适合大品牌也不适合小商家。 26个新开品里可确认的新品盈利率是0%,新品牌和老品牌的新开品都没有跑出正利润;同时近一年新开的利润表现一路偏弱,说明不是靠优化一下就能翻盘,而是结构性赚钱难。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不该进。 现在看到的是典型的价格战区:整体可判定的产品里,盈利率是0.00%,新品盈利率也是0.00%,而且新品牌/老品牌的新开品都没有拿到正向利润,说明不是“谁更会做”就能赢,而是结构性不赚钱。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:整体已进入价格战/高风险区,新品牌几乎没有成功样本,反而是老品牌和新品牌的新品都在亏损。你现在该做的不是进场,而是直接避开这个类目。
这个市场不值得进入,已经进入明显的价格战/过度饱和状态。 新品利润率几乎全线低于10%,且新品牌新品盈利率为0%,这意味着无论大品牌还是小商家,进入后都很难靠正常经营赚钱。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0D2D4JBJ4 | Gawerk | 2024-04-22 | No | $15.29 | 1000pcs | $15290.0 | -53.56% | $-8189.32 |
![]() | B0FDG4Q9QR | MINDEPOT | 2025-06-17 | No | $25.16 | 200pcs | $5032.0 | -30.79% | $-1549.35 |
![]() | B0BYDGF8DT | OPNICE | 2023-04-25 | No | $20.7 | 1000pcs | $20700.0 | -7.11% | $-1471.77 |
![]() | B0DZ2JRDS6 | OPNICE | 2025-05-02 | No | $22.21 | 600pcs | $13326.0 | -5.36% | $-714.27 |
![]() | B0FG78T9GM | gianotter | 2025-08-13 | No | $15.08 | 600pcs | $9048.0 | -6.07% | $-549.21 |
![]() | B0CYZKV6HX | OPNICE | 2024-04-28 | No | $25.18 | 400pcs | $10072.0 | -2.64% | $-265.9 |
![]() | B0G6Z4LFHL | OPNICE | 2026-02-16 | No | $23.78 | 300pcs | $7134.0 | -3.48% | $-248.26 |
![]() | B0DZ6B3418 | OPNICE | 2025-04-15 | No | $26.78 | 100pcs | $2678.0 | -6.92% | $-185.31 |
![]() | B0GSVC7VTQ | OPNICE | 2026-05-21 | No | $19.89 | 50pcs | $994.5 | -17.0% | $-169.06 |
![]() | B0CBWJ532Q | OPNICE | 2023-09-18 | No | $25.42 | 200pcs | $5084.0 | -2.73% | $-138.79 |
![]() | B0FKGHR36B | OPNICE | 2025-10-12 | No | $25.13 | 200pcs | $5026.0 | -2.72% | $-136.7 |
![]() | B0FY3BJJQT | OPNICE | 2025-12-13 | No | $27.75 | 100pcs | $2775.0 | -3.61% | $-100.17 |
![]() | B0D5QPQC4K | Gawerk | 2024-05-31 | No | $20.99 | 50pcs | $1049.5 | -9.3% | $-97.6 |
![]() | B0DZM59P85 | JMHUD | 2025-03-07 | No | $20.85 | 50pcs | $1042.5 | -8.16% | $-85.06 |
![]() | B0GSJQDLBN | OPNICE | 2026-04-26 | No | $22.66 | 100pcs | $2266.0 | -3.51% | $-79.53 |
![]() | B0DCFR6LMJ | SUPEASY | 2024-08-07 | No | $18.77 | 50pcs | $938.5 | -8.26% | $-77.52 |
![]() | B0DZMGDBGY | JMHUD | 2025-03-07 | No | $21.06 | 50pcs | $1053.0 | -6.76% | $-71.18 |
![]() | B0DZMCW7FP | JMHUD | 2025-03-07 | No | $21.04 | 50pcs | $1052.0 | -6.03% | $-63.43 |
![]() | B0DY7GGP1T | OPNICE | 2025-04-06 | No | $25.21 | 200pcs | $5042.0 | -1.19% | $-59.99 |
![]() | B0GSJTLDCL | OPNICE | 2026-05-04 | No | $25.93 | 50pcs | $1296.5 | -3.74% | $-48.48 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FG78T9GM | gianotter | 2025-08-13 | No | $15.08 | 600pcs | $9048.0 | -6.07% | $-549.21 |
![]() | B0G6Z4LFHL | OPNICE | 2026-02-16 | No | $23.78 | 300pcs | $7134.0 | -3.48% | $-248.26 |
![]() | B0GSVC7VTQ | OPNICE | 2026-05-21 | No | $19.89 | 50pcs | $994.5 | -17.0% | $-169.06 |
![]() | B0FKGHR36B | OPNICE | 2025-10-12 | No | $25.13 | 200pcs | $5026.0 | -2.72% | $-136.7 |
![]() | B0FY3BJJQT | OPNICE | 2025-12-13 | No | $27.75 | 100pcs | $2775.0 | -3.61% | $-100.17 |
![]() | B0GSJQDLBN | OPNICE | 2026-04-26 | No | $22.66 | 100pcs | $2266.0 | -3.51% | $-79.53 |
![]() | B0GSJTLDCL | OPNICE | 2026-05-04 | No | $25.93 | 50pcs | $1296.5 | -3.74% | $-48.48 |
![]() | B0GQ9S5W89 | OPNICE | 2026-05-07 | No | $26.63 | 50pcs | $1331.5 | -2.35% | $-31.29 |
![]() | B0G3VFSW9Q | OPNICE | 2026-01-27 | No | $38.02 | 50pcs | $1901.0 | -0.28% | $-5.32 |
![]() | B0GRGNJ9B2 | gianotter | 2026-04-16 | No | $19.0 | 50pcs | $950.0 | 0.49% | $4.66 |
![]() | B0FG78L5R8 | gianotter | 2025-08-13 | No | $17.14 | 50pcs | $857.0 | 0.83% | $7.12 |
![]() | B0GQ9QLN8M | OPNICE | 2026-04-16 | No | $24.43 | 600pcs | $14658.0 | 0.26% | $38.12 |
![]() | B0FG72Q323 | gianotter | 2025-08-13 | No | $17.92 | 100pcs | $1792.0 | 2.79% | $50.0 |
![]() | B0FG7CBQ24 | gianotter | 2025-08-12 | No | $17.91 | 100pcs | $1791.0 | 3.08% | $55.17 |
![]() | B0FG6T9ZW2 | gianotter | 2025-08-13 | No | $18.34 | 100pcs | $1834.0 | 4.11% | $75.38 |
![]() | B0FG6XBTX8 | gianotter | 2025-08-13 | No | $18.64 | 100pcs | $1864.0 | 4.9% | $91.34 |
![]() | B0GRGQWNGY | gianotter | 2026-04-16 | No | $19.46 | -pcs | $- | -4.94% | $- |
![]() | B0GRGRZ7K7 | gianotter | 2026-04-16 | No | $19.53 | -pcs | $- | -4.58% | $- |
![]() | B0G43S52B8 | JMHUD | 2025-11-26 | No | $21.92 | -pcs | $- | -6.66% | $- |
![]() | B0GTTLDCCT | JMHUD | 2026-03-25 | No | $22.08 | -pcs | $- | 0.0% | $- |
结论很明确:这个市场不适合进入,已经是价格战高风险区,且对新品牌几乎不友好。 目前新上架产品的可识别盈利率是0%,新品牌新发布产品也是0%;同时,已识别利润区间里,亏损和接近亏损的产品占绝对多数,说明不是“有机会慢慢做起来”的市场,而是“进来就先被成本和竞争压住”的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是明显的高风险价格战市场。 近一年新品牌几乎没有成功样本,最新一批新品牌上市后是全灭式失败;同时可见的成功也主要集中在老品牌的常规款,说明竞争不是靠创新取胜,而是靠更强预算和更重营销硬扛。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 3 | 5 | 0 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 4 | 1 | 0 | 0 | 0 | 0 | 10 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 1 | 5 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 5 |
| 2026/5 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |