- Benchmark ASINB0DB1449VQ
- MarketplaceUS
- Category ID1069828
- Analyzed Products
- Keywordoffice organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-16
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：新品牌没有跑出来，市场表现更像是被老品牌占位、后来者难以切入的成熟市场。 现有数据里，新品牌数为0、新上架产品盈利率为0%，而且最近按时间看利润分布也几乎没有新增有效样本，说明不是“刚起步的蓝海”，而是可复制空间很弱的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：你现在的500000 CNY预算足够做单个ASIN的入场，但这个市场不值得进入。 现有数据只看到deli这一组样本里，老品B0DB1449VQ还能赚钱，利润率20.48%，但同品牌另一款B0F7L41Z21已经不赚钱且停卖，说明这不是一个稳定、容易复制的赛道，而是更依赖老品牌资源和单品打法的市场。
证据上，市场并没有给新进入者留出清晰空间。 当前可识别产品里，盈利产品占比50%，但新上架产品盈利率是0%；这比你要求的“新进入至少15%利润才算体面”差得很远。deli这类老品牌的成功样本B0DB1449VQ，售价23.34美元，月销200，月营收4668美元，4.3星、383条评价，属于典型的老品牌成熟款；而它的非盈利款B0F7L41Z21没有销量和收入，说明连同品牌内部也在被挤压。按你给的规则，若市场里出现大量新品牌、或大多数利润率低于10%，就是价格战区；虽然这次样本没有直接给出新品牌数量，但新上架盈利率为0%，已经足够说明新品牌切入非常弱，且更像被老品牌和成熟链接压制的局面。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 可擦笔/热敏笔：适合需要频繁修改笔记的人，单支成本低，使用场景接近，但更偏向临时记录而非正式归档。
- 中性笔散装替代装：如果用户只是看重‘黑色书写+大量备货’，可以用更便宜的普通黑色中性笔大包装替代，购买门槛低，渠道更普遍。
- 圆珠笔大包装：比胶墨笔更便宜、更耐放，适合办公室日常批量消耗，牺牲一点书写顺滑度来换取更低成本。
- 自动铅笔+铅芯组合：适合做笔记、草稿、计划表，补充成本低且可重复使用，比一次性/半一次性笔更省。
- 补充型签字笔/水笔套装：如果用户重视长时间书写和少更换，可以选择可替芯的基础款写字笔，整体拥有成本通常低于整盒胶笔。
- 电子记事替代：手机备忘录、平板手写笔记或电脑记事软件，几乎零耗材，适合办公记录和待办管理，虽然体验不同但在‘办公记录’需求上能替代部分购买。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：整体已经偏饱和，且新进入者几乎没有可复制的赚钱样本。 目前可见数据里，市场可识别样本只有2个，盈利率50%，但新发布产品盈利率为0%，说明真正能靠新品切入的空间很弱，价格战和老品牌挤压更明显。
Old brand with the most profitable new productsdeli
Recent Monthly Revenue (USD):$4,668.00(200pcs/month)B0DB1449VQ (4.3/5 (383 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0DB1449VQ (4.3/5 (383 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0F7L41Z21Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入。 现有数据里只有2个可识别样本，整体利润分布几乎没有新产品盈利支撑；唯一赚钱的是 deli 的老款 B0DB1449VQ，利润率 20.5%，而新产品利润分布为 0，说明今天能跑通的不是新机会，而是老品牌/老型号延伸。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DB1449VQdeli2024-07-24Yes$23.34200pcs$4668.020.48%$956.01No profitable product data available for new products#New Product Success Rates
Listing这个市场不适合现在进入，结论很明确：新品牌几乎没有真实成功案例，且已出现老品牌主导、价格竞争偏激烈的信号。 目前可见的有效样本里，整体可判定的盈利产品只有50%，但新上架产品的盈利率是0%；这不是可复制的增量市场，更像是被成熟品牌占住、后来者很难切入的赛道。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏向成熟且挤压利润的状态；对新品牌尤其不友好。 现有数据里，市场整体可识别样本有50.00%是盈利，但新上架产品的盈利率为0%，这说明最近的新进入者几乎没有跑出来，竞争压力已经很高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casesdeli Gel Pens, 50 Pcs Retractable Pens Black Ink, Medium Point Pen 0.7mm, Smooth Writing, Fast Dry, No Bleed for Journaling Note Taking, Home School Office Supplies
This listing is deemed profitablePrice (USD)$23.34Released TypeOld Release (2024-07-24)Brand is an old entry in this marketSize and Weight16.5 x 13.5 x 6.3 cm, 670.00gProfitable Factors
Based on old ASINDesign & Appearance
黑色透明笔杆，偏办公/批量采购风格Key Buying Motive
50支大包装，主打高性价比和长时间补充办公消耗Target Customers
适合办公室、学校、家庭等需要大量黑色中性笔消耗的高频书写用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,668.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.12% / 20.48%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.15% / 6.51%Peak / Non PeakSales & BSR Performance