- Benchmark ASINB0GVCKSFMW
- MarketplaceUS
- Category ID2975354011
- Analyzed Products
- Keywordhome storage
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入。 目前不是健康增长，而是低利润、强同质化的价格战市场；新品成功率为0%，而且没有任何迹象显示短期会转好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，且对小卖家和大品牌都不友好。样本里可见的新品盈利率是0%，市场已经出现明显的价格战信号；你现在的50万人民币预算，能覆盖少数入场成本，但不足以抵消后续品牌、研发和认证投入带来的长期压力。
证据上，市场整体投资难度是“中等”，但利润难度已经被拉到价格竞争区间；可识别样本中，盈利产品占比0%，新品盈利占比也是0%。品牌样本里，Ferrochef 作为新品牌，1个新品 B0GS1TTJ3W，售价约$28.98，利润率只有7.65%，而且是非盈利；TBMAXS 作为老品牌，2个样本里也全部非盈利，其中新品 B0GVCKSFMW 售价约$25.45，利润率仅8.01%，月销50、月收入约$1,272.50，但仍然没跑出利润。更关键的是，这类产品同质化强，唯一/常见款都集中在“宠物粮收纳罐”这类基础外观和功能上，没有足够差异化支撑高利润。按你的规则，这已经是低于10%利润率的高风险价格战市场，不应推进。
如果硬要做，大品牌也只能参考像 TBMAXS 这种有存量销量但仍在亏损的老品牌打法，说明要靠更大预算去拼流量和长期品牌心智；小卖家则没有真正可复制的成功样本，Ferrochef 这种新品牌并不成立，因为它的新品直接亏损，且不属于“真实小卖家成功案例”。短结论：不要进入；若你预算不增加到足以覆盖研发、认证和持续投放，这个类目没有清晰胜算。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 直接使用带密封盖的现有厨房收纳盒/保鲜盒（如乐扣类、旧密封罐）改装：成本更低，家庭里更容易已有存货，适合先试用再决定是否购买专用宠物粮盒。
- 用回收的食品级饼干桶、奶粉罐、咖啡罐做临时收纳：获取门槛低、几乎零额外成本，且对少量宠物零食/干粮足够实用。
- 采用一次购买多只的通用分装袋/自封袋配合夹子：更便宜、占空间更少，尤其适合出行、训练外带或短期分装。
- 小号米桶/杂粮桶替代：这类厨房用品通常更便宜、容量更大，且往往自带提手和倒口，和宠物干粮收纳的需求高度重叠。
- 宠物店或超市的原包装直接二次利用并加夹扣密封：无需额外购买收纳容器，适合预算敏感用户或对外观要求不高的场景。
- 真空密封袋/手动抽气袋：比硬质储物盒更省空间，防潮效果更强，适合囤粮但不追求频繁取用的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很直接：利润已经被价格战压到低位，而且新品牌成功率为 0%。 目前看到的不是“还能切入”的机会，而是一个对新卖家非常不友好的市场，尤其不适合小商家；大品牌如果硬进，也只能靠更重的品牌和投放去硬扛。
Most investment in new productsNew products with Highest revenueLeast investment in new productsFerrochef
Recent Monthly Revenue (USD):-(-)B0GS1TTJ3W (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsTBMAXS
Recent Monthly Revenue (USD):-(-)B0CN6GZN1RBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,272.50(50pcs/month)B0GVCKSFMW (4.3/5 (164 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 米色+木质提手，家居装饰感强，图片更容易吸引点击
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- 双罐套装，和常见单罐塑料款区分明显
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- 台面展示型设计，兼顾收纳与颜值，购买意图更强
B0DMDLBRBN (4.6/5 (79 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 不锈钢金属罐身，和塑料透明款外观差异大
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- 圆柱金属质感更显耐用，适合厨房/台面陈列
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- 密封卡扣设计直观，传达保鲜和品质感
B0D922B6KQ (4.1/5 (4 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不适合进入，已经是低利润、强竞争的价格战市场，且有明显超饱和信号。 新品利润几乎全部落在10%以下，已不是“可做但难做”，而是“进场就很难赚到钱”。
证据很清楚：当前可识别利润的产品里，0%在亏损、0%达到15%以上，已知新品只有2个，且全部都在0%~10%利润区间；这意味着新品成功率极低，几乎没有真正可复制的正向案例。 市场里已出现至少2个明确品牌在新发布产品上参与竞争：TBMAXS 的 B0GVCKSFMW，售价25.45美元，最近月销50件，月营收1,272.50美元，但利润率只有8.01%，早期投入约3,817.50美元；Ferrochef 的 B0GS1TTJ3W，售价28.98美元，利润率7.65%，且目前没有形成有效销量。按你的标准，这种利润结构已经是典型价格战区，不是健康市场。更关键的是，样本里多个失败品都指向“无差异化、市场小且竞争极强”，比如 B0C3V8NCGJ、B0D924GJ7K、B0DMDLBRBN、B0GS1TTJ3W，说明不是单个产品做错，而是整个类目本身在压缩利润。TBMAXS 作为老品牌的新上架也没做出盈利，Ferrochef 作为新品牌更是新品全负，这说明新品牌想在这里成功，基本得靠更重的投放或更强的差异化，而不是靠普通铺货。
对大品牌：理论上可以进，但不值得进；对小商家：不建议进，除非你能拿出明显创新、品牌资产或额外预算去做研发/认证/内容投放。 这不是一个适合“靠常规产品力”赢的市场，更不是适合小商家低预算切入的市场；你现在500,000 CNY预算也只能覆盖前期上架和基础推广，无法自动解决研发、品牌和认证成本。最关键的短结论是：不要进入。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GVCKSFMWTBMAXS2026-05-05No$25.4550pcs$1272.58.01%$101.93B0D922B6KQOreilet2024-07-08No$30.57-pcs$-13.67%$-
B0D924GJ7KOreilet2024-07-08No$38.08-pcs$-24.49%$-B0GS1TTJ3WFerrochef2026-03-10No$28.98-pcs$-7.65%$-
B0C3V8NCGJCtomche2023-11-07No$19.05-pcs$--8.41%$-B0DMDLBRBNNIXBYO2025-03-16No$20.68-pcs$-3.7%$-
B0DMDVMMWZNIXBYO2024-11-08No$20.43-pcs$--14.57%$-
B0DHVJ44X8Ctomche2024-09-24No$--pcs$--%$-
B0D41H2GFLCallieco2024-05-13No$--pcs$--%$-
B0H94C2DRFSFIUYDS2024-11-11No$--pcs$--%$-B0CN6GZN1RTBMAXS2023-11-13No$--pcs$--%$-B0D922SN8GOreilet2024-07-08No$--pcs$--%$-B0F9YRRQBBNIXBYO2025-05-27No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GVCKSFMWTBMAXS2026-05-05No$25.4550pcs$1272.58.01%$101.93B0GS1TTJ3WFerrochef2026-03-10No$28.98-pcs$-7.65%$-#New Product Success Rates
Listing这个市场不值得现在进入：新品几乎全军覆没，且是明显的价格战区。 当前可见样本里，新品成功率是0%，新品牌新品成功率也是0%；同时可量化的新品利润率只有7.65%和8.01%，都低于15%这个可接受线，说明不是健康增长，而是低利润硬拼。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FerrochefTBMAXS#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险、接近价格战的局面。 2026年新增品牌几乎只有 Ferrochef 和 TBMAXS 两个样本，但两者新品都没有跑出盈利；按现有数据看，新品牌新品盈利率是 0%，市场总体盈利产品占比也是 0%。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases