- Benchmark ASINB0GHXN1CJD
- MarketplaceDE
- Category ID2076511031
- Analyzed Products
- Keywordmagnetschnäpper schrank, schranktür magnet, selbstklebend türmagnet
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进，已经进入饱和和价格战区。 新品牌有10个、老品牌12个，共22个品牌在同一细分里厮杀；新发布产品41个里只有2个盈利，成功率4.88%，而且盈利几乎都被老品牌Jiayi拿走，说明市场不是“有机会”，而是“机会被锁住了”。
证据也很直接：利润在往下掉，且真实可复制的新品牌案例几乎没有。 近一年新品中，2025年发布的产品里15个亏损，2026年又新增24个亏损，最新月份仍在持续出现亏损新品，走势是加剧而不是缓和。品牌层面，Jiayi 是唯一明显的盈利大户：它有3个盈利产品、50个亏损产品，品牌成功率5.66%，但它的两款新盈利ASIN B0GHXN1CJD 和 B0GJDHJVVR 分别做到约513,900和268,800月收入，利润率只有17.87%和13.09%，这代表要靠更重投放、更强供应链和更成熟的品牌力才能跑通；而真正的新品牌 FIVAVA 2026年5月入场，1个新品0个盈利，利润率0%，不是可复制案例。产品模式上，失败原因高度一致：同质化、缺乏差异化、市场太小且竞争太激烈；像 B0H1J6H8B8、B0G2BLND1G 这类新品牌样本都落在“外观普通、功能通用、没有独特卖点”的失败区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，结论是NO。 先看资金：你的预算是50万CNY，但市场里能明确跑通的新品，单个ASIN启动预算已经不是低门槛；Jiayi 的两个新盈利款 B0GHXN1CJD 与 B0GJDHJVVR 分别做到约 513,900 和 268,800 月收入，且利润率只有 17.87% 和 13.09%，这说明要做出结果需要足够的投放和供应链配合，单靠“便宜上架”很难复制。
Early sourcing + logistics + marketing budget (EUR)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?53.65%New listing success rate (old brands):9.09%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 现成弹簧碰珠/机械卡扣（免磁铁）
- 柜门自吸式按压锁扣（push latch）
- 粘贴式门挡/门吸块（防摆动，不做闭合锁定）
- 可调式橡胶缓冲门扣/防撞块（兼具轻微闭合力）
- 小型粘贴式魔术贴点扣（对位简单，成本更低）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：样本里已出现明显的价格战信号，品牌层面成功率只有5.66%，而且新品牌里唯一可见的“成功”基本都来自老品牌扩展，不是真正的小商家机会。对小商家来说，这不是可复制的机会盘，而是高风险竞争盘；对大品牌来说，也只有靠更强的资源和更重投入才勉强能打，但仍不值得进。
New products with Highest revenueLeast investment in new productsMost investment in new productsFIVAVA
Recent Monthly Revenue (EUR):-(-)B0H1J6H8B8 (3.7/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsJiayi
Recent Monthly Revenue (EUR):€5.139,00(300pcs/month)B0GHXN1CJD (4.6/5 (231 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (EUR):€2.688,00(200pcs/month)B0GJDHJVVR (4.2/5 (156 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (EUR):€749,50(50pcs/month)B07RMHHNX4 (4.4/5 (20619 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 超薄自粘设计，外观最隐形
- |
- 适合快速改造柜门，免打孔更受欢迎
- |
- 8件装，功能和常见款区分明显
B0GHXN1CJD (4.6/5 (231 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 长条磁吸结构，和其余小型门扣外观差异大
- |
- 40kg强磁，适合更重的门或阳台门
- |
- 304不锈钢外壳，更偏高强度耐用型
B07KX14HL2 (4.6/5 (9402 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：新品牌几乎没有真实盈利空间，整体已经明显偏向价格战，且新品牌成功率为0%，风险极高。 你有50万人民币预算，表面上能覆盖单个ASIN的前期投入，但在这个类目里，预算不是最大问题，真正的问题是进入后大概率会被迫卷低价、卷投放，最后利润仍然很薄。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GHXN1CJDJiayi2026-01-21Yes€17.13300pcs€5139.017.87%€918.34B0GJDHJVVRJiayi2026-01-28Yes€13.44200pcs€2688.013.09%€351.86B07RMHHNX4Jiayi2019-05-16Yes€14.9950pcs€749.511.65%€87.32Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GHXN1CJDJiayi2026-01-21Yes€17.13300pcs€5139.017.87%€918.34B0GJDHJVVRJiayi2026-01-28Yes€13.44200pcs€2688.013.09%€351.86#New Product Success Rates
Listing这个市场不值得进入，属于明显的高风险价格战市场。 新品牌几乎没有真正成功案例：新品牌新上架产品盈利率是0%，19个新品牌新品全军覆没；整体新产品盈利率只有4.88%，而老品牌新品也只有9.09%。更关键的是，市场里已经有10个新品牌、12个老品牌，总共22个品牌参与同一子类竞争，且成功主要被老品牌Jiayi垄断，新品牌想靠正常打法切入，胜率很低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
JiayiNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EUBSWARavinteJiayiOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入饱和和价格战区，用户不应继续。 近一年新品几乎全军覆没：新品牌新品盈利率是0%，19个新品牌新品全部亏损；全市场可识别盈利产品只占3.09%，新发布产品盈利率也只有4.88%。
证据非常直接：新品增长在加速，但利润在塌陷。 2025年开始出现集中上新，2025年有15个新产品亏损，2026年又新增24个亏损新品，最新月份继续出现5个亏损新品，说明竞争不是放缓而是在加剧。市场里最典型的新品牌样本 FIVAVA，2026年5月入场，1个新品0个盈利；YAOSHENGUP、Ravinte、VIDSTW、CEWROM、Begonia、EUBSWA、FUDUOXIAO、Qibivfo、XLLGYL1 这些新品牌的新品表现都在亏损区。所谓“成功”主要来自老牌 Jiayi：它是旧品牌，不是小商家案例，只有 B0GHXN1CJD 和 B0GJDHJVVR 两个新品盈利，利润率分别约17.87%和13.09%，其余大量新品都亏损；而且它的旧品 B07RMHHNX4 虽然有20619条评论，明显是大品牌级别样本，不应拿来作为小商家参考。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 15 2026 0 0 0 2 0 0 0 24 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 6 2025/11 0 0 0 0 0 0 0 7 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 2 0 0 0 13 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMagnetschnäpper Magnete für Schranktüren Jiayi 6 Stück Ultra Dünn Türmagnete Selbstklebend für Möbel Schrankmagnete Stark Schrank Magnete Magnetverschluss Schubladen Magnet Türschließer Möbelmagnete
This listing is deemed profitablePrice (EUR)€14,99Released TypeOld Release (2019-05-16)Brand is an old entry in this marketSize and Weight11.3 x 10.0 x 3.1 cm, 120.00gProfitable Factors
Based on old ASINDesign & Appearance
超薄隐形矩形磁吸件，外观更适合嵌入式柜门Key Buying Motive
3.65毫米超薄机身，兼顾隐蔽性与约4kg吸力；自带胶贴和螺丝，支持免打孔安装Target Customers
需要无痕加装柜门磁吸、且重视薄型隐蔽效果的家庭/车载改装用户Early Investment
Investment
Monthly Revenue (Recent) (EUR)€749,5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.55% / 11.65%Peak / Non PeakRail Freight7.75% / 7.85%Peak / Non PeakAir Freight7.75% / 7.85%Peak / Non PeakSales & BSR Performance
Magnete für Schranktüren Jiayi 8 Stück Ultra Dünn Türmagnete für Möbel Stark Tür Magnet Magnetschnäpper Stark Schrankmagnete Türmagnet Selbstklebend Schubladen Türschließer
This listing is deemed profitablePrice (EUR)€17,13Released TypeNew Release (2026-01-21)Brand is an old entry in this marketSize and Weight11.2 x 9.4 x 1.7 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
超薄自粘式磁吸结构，外观更隐形，安装后几乎不占空间Key Buying Motive
8件装自粘超薄磁吸，强调免打孔安装与静音闭合Target Customers
面向希望快速改造橱柜/柜门、且不想打孔破坏家具的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (EUR)€5.139,00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.82% / 17.87%Peak / Non PeakRail Freight13.41% / 13.46%Peak / Non PeakAir Freight13.41% / 13.46%Peak / Non PeakSales & BSR Performance
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