- Benchmark ASINB0GHXN1CJD
- MarketplaceDE
- Category ID2076511031
- Analyzed Products
- Keywordmagnetschnäpper schrank, möbel türmagnet
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且对新品牌和小商家都不友好。核心故事很清楚：新品牌几乎没有跑赢，近年的新品已经明显落入价格战，只有老牌 Jiayi 的少数延伸款还能赚钱，但那不是小商家可复制的轻松入口。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，500,000 CNY 也不够把风险压住。 现有样本里，新品成功率只有 8.70%，低于 10% 的高风险线；而且 2026 年短时间内已经集中冒出 24 个新品牌/新上新样本，明显是超饱和信号，不是健康增长。
从钱的角度看，用户预算看起来能覆盖部分单 ASIN 的前期铺货、物流和基础投放，但对真正能跑出来的产品不稳：新品牌里 FUDUOXIAO 的新上架 ASIN B0GYD2KVZ8 只有 5.64% 利润率，直接亏；Jiayi 的新款 B0GJDHJVVR 利润率 13.09%、B0GHXN1CJD 利润率 17.87%，看起来能盈利，但这些只是少数成功样本，且都依赖老品牌势能或更成熟的结构，不是小商家可复制的轻松入口。更关键的是，市场里盈利产品占比只有 4.84%，说明大多数货都在低利润甚至亏损区间；再看趋势，2026 年 1 月到 4 月几乎是“新上架密集、亏损更多”的走势，价格战正在加深。
Early sourcing + logistics + marketing budget (EUR)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?82.60%New listing success rate (old brands):10.53%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 弹簧门碰珠/碰锁：比整套磁吸闭合件更便宜，五金店和本地电商更容易买到，适合想要“自动吸住”但不追求极薄外观的用户。
- 滚轮门扣（roller catch）：安装简单、价格通常低于高规格磁吸件，闭合手感更直接，适合轻质柜门和使用频率不高的柜体。
- 自粘式门档/门止块：如果用户的真实需求只是防门晃动、避免柜门自己打开，这类方案比磁吸闭合件更容易上手，不一定要精确对位。
- 橡胶缓冲垫/硅胶防撞贴：成本极低、几乎无需安装技巧，虽然不能真正“锁住”柜门，但对减少碰撞声、轻微回弹和缝隙震动很有效。
- 磁吸替代的机械搭扣式小扣件（如简易插销/翻扣）：在门板不平整或粘胶附着差的场景里，比自粘磁铁更稳，且在本地五金渠道更常见。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显价格战化，且对新品牌极不友好。 核心证据很直接：可识别利润产品只占 4.84%，新发布产品的盈利率也只有 8.70%；更关键的是，新品牌新发布盈利率为 0%，而新品牌新发布亏损率是 100%，说明新入场者几乎没有成功窗口。
Most investment in new productsNew products with Highest revenueLeast investment in new productsFUDUOXIAO
Recent Monthly Revenue (EUR):-(-)B0GYD2KVZ8 (4.2/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsJiayi
Recent Monthly Revenue (EUR):€5.139,00(300pcs/month)B0GHXN1CJD (4.6/5 (231 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (EUR):€2.688,00(200pcs/month)B0GJDHJVVR (4.2/5 (156 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (EUR):€749,50(50pcs/month)B07RMHHNX4 (4.4/5 (20619 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 扁平磁吸片+底板结构，外观最常见，视觉差异最小
- |
- 黑白金属配色中性，适合大多数柜门/阳台门场景，容易被点选
B0D2HXTPXD (4.3/5 (271 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 黑色L形结构很醒目，和常规磁吸片外观差异明显
- |
- 主图对比感强，安装件清晰可见，适合点击判断功能
B09DCN635W (4.5/5 (3079 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进入，已经进入明显的低利润竞争区，新品牌成功率太低。 新上架产品只有8.70%能跑出利润，整体可识别利润产品里只有4.84%盈利；而且新品牌在今年集中涌入了4个，23个新上架里20个是亏损/不盈利，走势是快速变差，不是上升机会。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GHXN1CJDJiayi2026-01-21Yes€17.13300pcs€5139.017.87%€918.34B0GJDHJVVRJiayi2026-01-28Yes€13.44200pcs€2688.013.09%€351.86B07RMHHNX4Jiayi2019-05-16Yes€14.9950pcs€749.511.65%€87.32Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GHXN1CJDJiayi2026-01-21Yes€17.13300pcs€5139.017.87%€918.34B0GJDHJVVRJiayi2026-01-28Yes€13.44200pcs€2688.013.09%€351.86#New Product Success Rates
Listing这个市场不适合进入，已经进入明显的价格战区，而且对新品牌极不友好。 新发布产品里只有8.70%能盈利，91.30%都不赚钱；更关键的是，新品牌本身是100%失败，说明真正的新卖家几乎没有可复制的成功路径。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
JiayiNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JiayiOther#Success Rate by Entry Time
Listing结论很直接：这个市场不适合进入，已经接近/进入过度拥挤和价格战状态。 新品牌这边没有形成真正可复制的赚钱样本，最近新入局的 4 个新品牌里 100% 都是亏损，新释放产品整体成功率只有 8.7%，低于 10% 的高风险线。
证据很清楚：近一年新品牌进入并没有带来利润，反而是亏损在扩散。 时间上看，2026 年新释放产品集中爆发：全年可见的新释放样本 23 个，2026 年就占了绝大多数，其中 20 个是非盈利，只有 2 个盈利；按新品牌口径，FUDUOXIAO、ZEXUPORIUM、Qibivfo、VIDSTW 四个新品牌的非盈利新产品占比是 100%，没有任何盈利新品牌样本可供小卖家照抄。利润率也不乐观，新释放产品的利润区间下限到 -1.13%，上限只有 16.52%，说明大多数新品都被成本和竞争压住了。再看新品成功案例，真正能站住的只有老牌 Jiayi 的 B0GHXN1CJD：17.9% 利润率、月销 300、月营收 5139 欧、近 3 个月均销 66 件、前期投入约 2935 欧，但它属于老品牌的强势延伸，不是小品牌可直接复制的入口。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 2 0 0 0 20 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 2 0 0 0 10 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMagnetschnäpper Magnete für Schranktüren Jiayi 6 Stück Ultra Dünn Türmagnete Selbstklebend für Möbel Schrankmagnete Stark Schrank Magnete Magnetverschluss Schubladen Magnet Türschließer Möbelmagnete
This listing is deemed profitablePrice (EUR)€14,99Released TypeOld Release (2019-05-16)Brand is an old entry in this marketSize and Weight11.3 x 10.0 x 3.1 cm, 120.00gProfitable Factors
Based on old ASINDesign & Appearance
黑白双色款更偏向通用五金风格，颜色本身不构成明显差异化, 超薄矩形磁吸件，属于常见公开市场五金外观，未见明显私模造型Key Buying Motive
3.65 mm超薄设计，兼顾隐蔽性和4 kg磁力，适合柜门/抽屉/房车门等多场景Target Customers
需要免打孔安装、且对柜门外观和空间占用敏感的家居/房车用户Early Investment
Investment
Monthly Revenue (Recent) (EUR)€749,5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.55% / 11.65%Peak / Non PeakRail Freight7.75% / 7.85%Peak / Non PeakAir Freight7.75% / 7.85%Peak / Non PeakSales & BSR Performance
Magnete für Schranktüren Jiayi 8 Stück Ultra Dünn Türmagnete für Möbel Stark Tür Magnet Magnetschnäpper Stark Schrankmagnete Türmagnet Selbstklebend Schubladen Türschließer
This listing is deemed profitablePrice (EUR)€17,13Released TypeNew Release (2026-01-21)Brand is an old entry in this marketSize and Weight11.2 x 9.4 x 1.7 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
超薄隐形结构，主打无外露五金的整洁外观Key Buying Motive
自粘安装，免打孔，适合改造旧柜门和抽屉Target Customers
需要快速修复柜门回弹、异响问题的家装用户和租房用户Early Investment
Investment
Monthly Revenue (Recent) (EUR)€5.139,00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.82% / 17.87%Peak / Non PeakRail Freight13.41% / 13.46%Peak / Non PeakAir Freight13.41% / 13.46%Peak / Non PeakSales & BSR Performance
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