- Benchmark ASINB0FKM2G3DT
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordover sink dish drying rack, roll up dish drying rack, in sink dish drainer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是明显的价格战市场。 新品可盈利率只有11.32%，非盈利新品占88.00%，且新品牌新品盈利率为0%；对小商家和跨类目大品牌都不友好，继续进去大概率只会被低毛利和投放成本吞掉。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 你虽然有50万CNY，表面上足够覆盖单个新品的启动预算，但市场已经明显陷入价格战：新品可盈利率只有11.32%，整体可盈利率15.00%，而且多数新入场品牌和新上架产品都在亏损。
Early sourcing + logistics + marketing budget (USD)$1,899.94 - $345,750.33Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?90.56%New listing success rate (old brands):12.50%New listing success rate (new brands):0.00%Which old brands have these successful new listings?...Alternatives- 可调式洗碗沥水架（放在台面而非跨水槽）
- 折叠/卷收式硅胶沥水垫（更便宜、收纳更简单）
- 水槽内侧挂式沥水篮/沥水托盘（免架体、适合临时用）
- 可叠放的快干沥水盘 + 软垫吸水布组合（低成本替代整套金属架）
- 洗碗后直接擦干并用吸水抹布/超细纤维毛巾接水（几乎零成本）
- 台面角落小型单层沥水篮（不依赖水槽尺寸、安装更省事）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing不建议进入这个市场。当前不是好赛道，已经明显接近价格战/过度拥挤状态；新品牌成功率为0%，而老品牌新品里也有大量失败案例，说明这里不是靠小预算就能轻松切进去的市场。
证据很直接：新品牌里，DLDSHI 的新品 B0FKGQN63Z 只有 114 条评论，却已经做到了 12.5400 万美元月营收，但利润率是 -6.68%，而且被标成黑帽式推法，说明这类新入场靠低价和激进打法也未必赚钱；KUK 的新品 B0FWK5SSY5 只有 4 条评论，利润率 -10.89%，基本就是新品牌的失败样本。整体上，新品牌新品盈利率为 0%，新品牌新品非盈利率为 100%；老品牌新品盈利率虽有 1250% 的统计值，但这批样本里真正赚钱的集中在 MAJALiS 的 B0GTQSJ3VX 和 B0GTQLGFJG，分别是 16.49% 和 11.46% 利润率、2265 和 2242 条评论、月营收 76.9055 万和 72.1540 万美元，说明能活下来的主要是有品牌势能和流量资源的老品牌，不是普通小卖家。更关键的是，市场分析范围里新品牌进入已经被明确提示为风险信号，而你给的判断规则里，利润率低于 10% 直接就是高风险；这类产品里大量样本落在 3% 到 -11% 区间，已经是明显的价格战区。
Most investment in new productsNew products with Highest revenueLeast investment in new productsDLDSHI
Recent Monthly Revenue (USD):$1,254.00(50pcs/month)B0FKGQN63Z (4.2/5 (114 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Old brand with the most profitable new productsMAJALiS
Recent Monthly Revenue (USD):$76,905.50(2150pcs/month)B0GTQSJ3VX (4.6/5 (2265 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$72,154.00(2150pcs/month)B0GTQLGFJG (4.6/5 (2242 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsKUK
Recent Monthly Revenue (USD):-(-)B0FWK5SSY5 (3.9/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 红色外观最醒目，和常见银色/黑色产品区分明显
- |
- 可伸缩过水槽结构，功能与普通卷式沥水架差异大
- |
- 带可移动餐具筒，使用场景更丰富，适合小厨房/公寓
B0GTQLGFJG (4.6/5 (2242 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 金色电镀外观辨识度高，更容易吸引点击
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- 可伸缩卷帘式设计，兼具沥水架/隔热垫/果蔬沥干
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- 小巧可卷收，适合追求颜值和省空间的用户
B0G2GVY22T (4.5/5 (250 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已进入价格战区，而且对小商家和大品牌都不友好。 新品里只有11.32%能做到盈利，整体可识别产品里也只有15.00%盈利；更关键的是，低于10%利润的产品占了37.87%，再加上不少新品利润接近0%甚至为负，说明这不是健康竞争，而是低毛利、强内卷市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GTQSJ3VXMAJALiS2026-01-01Yes$35.772150pcs$76905.516.49%$12681.72B0GTQLGFJGMAJALiS2026-01-01Yes$33.562150pcs$72154.011.46%$8268.85B0G2GVY22THAYAWEY2026-01-10Yes$27.55600pcs$16530.033.3%$5504.49
B07F85GVWSTomorotec2018-07-04Yes$14.782000pcs$29560.015.04%$4445.83
B0F7LFQZFQHAYAWEY2025-06-30Yes$32.74600pcs$19644.017.99%$3533.96
B0GSVTV192Ohuhu2026-03-17Yes$29.48550pcs$16214.021.73%$3523.31
B0B7LM3SCTJASIWAY2022-07-26Yes$25.17600pcs$15102.020.89%$3154.81
B08196DX71Surpahs2019-11-11Yes$21.98900pcs$19782.015.91%$3147.32
B0G2GSKLH7HAYAWEY2026-01-09Yes$19.25600pcs$11550.025.62%$2959.11
B0BPXSBYWDMERRYBOX2022-12-13Yes$20.321000pcs$20320.012.76%$2592.84
B005M8YX1WUmbra2011-09-01Yes$31.44200pcs$6288.034.52%$2170.62
B0DFLNXLVXBBXTYLY2024-10-22Yes$17.29600pcs$10374.019.79%$2053.02B0FKM2G3DTJASIWAY2025-10-19Yes$32.29600pcs$19374.010.59%$2051.71
B0B428LPJJSnailhouse2022-06-14Yes$27.99200pcs$5598.033.2%$1858.54
B0BLZ9S52NMERRYBOX2022-09-03Yes$19.92600pcs$11952.011.97%$1430.66
B0C7W1LFK5MERRYBOX2022-11-11Yes$19.28550pcs$10604.012.94%$1372.16
B0DFLG87H4BBXTYLY2024-10-22Yes$18.67400pcs$7468.015.21%$1135.89
B0B6P161Z2Seropy2022-07-15Yes$13.06550pcs$7183.014.6%$1048.72
B09SHMGQ4LJASIWAY2021-09-24Yes$23.78100pcs$2378.024.55%$583.8
B0C5N5KYXPTomorotec2023-05-18Yes$14.99200pcs$2998.015.53%$465.59Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GTQSJ3VXMAJALiS2026-01-01Yes$35.772150pcs$76905.516.49%$12681.72B0GTQLGFJGMAJALiS2026-01-01Yes$33.562150pcs$72154.011.46%$8268.85B0G2GVY22THAYAWEY2026-01-10Yes$27.55600pcs$16530.033.3%$5504.49B0GSVTV192Ohuhu2026-03-17Yes$29.48550pcs$16214.021.73%$3523.31B0G2GSKLH7HAYAWEY2026-01-09Yes$19.25600pcs$11550.025.62%$2959.11B0FKM2G3DTJASIWAY2025-10-19Yes$32.29600pcs$19374.010.59%$2051.71#New Product Success Rates
Listing这不是一个适合进入的市场：新品成功率只有11.32%，但真正能赚钱的新品牌几乎为零，整体已经被老品牌和少数大品牌型玩家卡死。 你现在看到的机会，更多是少数老品牌用差异化和更高投放预算在收割，普通小商家进去大概率会被价格战和投放成本吞掉。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
JASIWAYMAJALiSOhuhuHAYAWEYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JASIWAYUrackifyMAJALiSOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论很明确：新品在持续增加，但盈利在快速恶化，已经进入明显的竞争加剧区。 2026年新发布产品里，非盈利新品远多于盈利新品，且新品牌样本里盈利率是0%，说明小品牌几乎没有可复制的胜算；大品牌虽然还能做出利润，但主要靠成熟品牌力和更高投入，不是普通新手能轻松复制的机会。
证据很直接：2026年仅看样本，新发布新品里盈利1个、非盈利27个，新增品牌的样本里盈利0、非盈利5，成功率是0%；这已经不是“有机会”，而是典型的价格压缩和强营销竞争。 具体到品牌，MAJALiS是旧品牌，靠B0GTQSJ3VX做到16.5%利润率、月销2150、月营收76905.50美元，但它的同系新款里也有B0H1BBM9M9利润率3.83%、B0H1Q1QH4D为-9.79%、B0H1B7JPY1为-2.23%，说明即使是强势老品牌，做扩展款也会被利润挤压；DLDSHI、KUK这类新品牌则分别只有B0FKGQN63Z（-6.68%，114.0?; latest reviews 114）和B0FWK5SSY5（-10.89%，4条评论）这种失败样本，完全不是小品牌可学习的成功案例。还有一个危险信号是B0GTQSJ3VX有2265条评论，远超正常新品节奏，属于典型的强势投放/强品牌堆量型竞争，不是小业务能靠自然打法追上的。
最终判断：不要进入。 你的预算是50万人民币，按市场给出的新产品推荐预算区间来看不是进不去，但“能进”不等于“能赢”；在这个品类里，真正可复制的成功案例几乎只来自老品牌，大品牌若硬进也要准备较高投放和长期品牌成本，小品牌若强行进入，基本要依赖激进营销甚至接近掠夺式打法才能勉强竞争。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 2 4 1 0 0 0 7 2026 0 2 1 2 2 1 0 30 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 1 2025/9 1 1 2 0 0 0 0 2 2025/10 0 0 2 1 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 1 0 0 0 0 0 2 2026/1 0 0 1 2 1 1 0 7 2026/2 0 0 0 0 0 0 0 0 2026/3 0 1 0 0 1 0 0 4 2026/4 0 0 0 0 0 0 0 1 2026/5 0 1 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJASIWAY Black Dish Drying Rack Over the Sink with Utensil Holder
This listing is deemed profitablePrice (USD)$32.29Released TypeNew Release (2025-10-19)Brand is an old entry in this marketSize and Weight33.5 x 28.3 x 11.7 cm, 953.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色款式更偏现代简洁，和常见银色/金色竞品形成差异。, 可伸缩的架体结构，适配单槽、紧凑双槽和窄型RV水槽，强调“置于水槽上方/内部”的两用布局。Key Buying Motive
可调支撑杆+可伸缩深度，兼容更多水槽尺寸，同时把沥水直接导入水槽，适合小户型和窄厨房。Target Customers
面向小户型、狭窄厨房、RV用户，以及更在意台面整洁和空间利用的家庭。Early Investment
Investment
Monthly Revenue (Recent) (USD)$19,374.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight3.02% / 10.59%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-24.85% / -17.28%Peak / Non PeakSales & BSR Performance
HAYAWEY Expandable Roll-UP Dish Drying Rack-Large 304 Stainless Steel Dish Drainer Over The Sink for Kitchen Countertop,Extendable & Rollable & Food Grade (Silver,22.08'x 13.2')
This listing is deemed profitablePrice (USD)$19.25Released TypeNew Upgraded Version on Old ASIN (2026-01-09)Brand is an old entry in this marketSize and Weight38.0 x 10.9 x 3.2 cm, 263.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
银色外观，偏现代金属质感, 可伸缩、可卷收的条状折叠结构，适配水槽上方使用Key Buying Motive
可伸缩覆盖13–21英寸水槽，兼顾沥水、隔热垫和蔬果晾放Target Customers
面向小厨房、租房、公寓和需要节省台面空间的家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,550.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.98% / 25.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.33% / 18.97%Peak / Non PeakSales & BSR Performance
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