- Benchmark ASINB0FQ1KQPVJ
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keyworddish drying rack, expandable dish rack, kitchen counter dish drainer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是典型的过度拥挤+价格战区。 新品牌新品成功率只有2.04%，新品牌新品盈利率更是0%，而且近一年的新品牌进入已经形成密集堆叠，继续加码只会更难赚到钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经是高风险价格战区。 用户预算 50万人民币看起来够覆盖少数入场样本，但对真正能做出利润的新品来说，不够支撑长期研发、品牌和认证投入；而且市场里新品牌新品几乎全军覆没，根本不是适合中小卖家切入的环境。
Early sourcing + logistics + marketing budget (USD)$4,770.08 - $253,619.36Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?71.56%New listing success rate (old brands):2.74%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 直接用折叠式餐垫/吸水沥水垫替代：价格通常更低、无需安装，适合少量餐具，收纳也更容易。
- 把餐具放在洗碗池边缘的简易滤水篮/果蔬沥水篮里临时晾干：获取门槛低，尤其适合租房或临时使用场景。
- 使用可挂在水槽内侧的简易碗篮/网篮：比台面沥水架更便宜、更省空间，直接滴水进槽内，减少台面积水问题。
- 用可重复使用的微纤维吸水布 + 分批自然风干：几乎零成本，适合餐具不多、追求极简收纳的用户。
- 改用晾干后立刻收进橱柜的“洗完即收”流程，减少对专用沥水架的依赖：不增加厨房占用，适合餐具数量少的人群。
- 选择可替代的收纳型塑料托盘/餐具收纳盘作为临时沥水底座：通常比完整沥水架更便宜，功能虽弱但足够应急。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过度拥挤。新品牌新发产品盈利率只有0%，整体可盈利产品只占3.8%，而新品牌新发产品的非盈利率高达93.1%；再加上今年新品牌新发量已经很密集，且大量产品都在亏钱，说明这里不是正常竞争，而是价格战+高投放+低回报的市场。
New products with Highest revenueMost investment in new productsUrackify
Recent Monthly Revenue (USD):-(-)B0GJSNWQXT (4.3/5 (682 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GJSKYBGPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FQBY53BYBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSNTD
Recent Monthly Revenue (USD):-(-)B0DLNVX7K6Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H15X5H4XBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GRZVQGKNBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast investment in new productsDLDSHI
Recent Monthly Revenue (USD):$1,254.00(50pcs/month)B0FKGQN63Z (4.2/5 (114 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Least profitable new productsTITIMIO
Recent Monthly Revenue (USD):-(-)B0FLD6JCCL (2.5/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FLD3LXVNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 卷起式设计，和普通台面沥水架差异最大
- |
- 可放水槽上方，节省台面空间
- |
- 兼具沥水、隔热垫、辅助切菜多用途
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- 黑色简洁外观，适合现代厨房
B0DFC1NYTQ (4.8/5 (9277 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 伸缩式可跨水槽使用，结构最不同
- |
- 黑色极简风，视觉上更醒目
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- 可直接把水滴入水槽，场景感强
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- 适合小户型，图像更容易吸引点击
B0FKM2G3DT (4.4/5 (450 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近或处在价格战/过度拥挤区间。 现在的新品牌几乎没有成功样本，老品牌也在用高投入硬扛，但多数新产品利润都卡在 10% 以下，想靠普通小团队切入，胜算很低。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F84KNWNTJoseph Joseph2025-05-12Yes$52.33200pcs$10466.025.85%$2705.47B0FKM2G3DTJASIWAY2025-10-19Yes$32.29600pcs$19374.010.59%$2051.71
B0FK9Z9KHTKitsure2025-10-19Yes$34.89500pcs$17445.010.63%$1854.41
B0D62QHS8DGAOKASE2024-08-31Yes$39.97200pcs$7994.013.36%$1068.0
B0C7K6RPC8MOUKABAL2023-07-31Yes$41.3200pcs$8260.011.09%$916.04
B0F9YMHBG4Pantasia2025-05-27Yes$41.74100pcs$4174.011.68%$487.53B0DFC1NYTQOhuhu2024-08-27Yes$20.37100pcs$2037.011.14%$226.93Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKM2G3DTJASIWAY2025-10-19Yes$32.29600pcs$19374.010.59%$2051.71B0FK9Z9KHTKitsure2025-10-19Yes$34.89500pcs$17445.010.63%$1854.41#New Product Success Rates
Listing这个市场不值得进入，已经是明显的价格战+饱和市场。 新品整体成功率只有2.04%，新品牌新品更是0%盈利；同时市场里盈利产品占比只有3.80%，新上架产品利润分布里亏损或低于10%利润的占了绝大多数，说明这是高风险、低回报的竞争区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KitsureJASIWAYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KitsureSNTDSAYZHJASIWAYUrackifyOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入高风险、接近价格战的状态。 2025年后新品牌和新上架产品大量涌入，但新品牌新品盈利率是0%，整体新品盈利率只有1.96%，而且最近进入的产品几乎都在亏损，说明竞争正在加剧而不是变好。
证据非常直接： 近一年新增品牌很多，2025年已出现至少18个新品牌进入，2026年继续有Delamu、FOXHIVE、SNTD、Urackify、Pantasia、SAYZH、JASIWAY、SUNLY等持续加码；但同期新品牌新品成功率是0/27，所有可识别的新品牌新品都没有跑出盈利样本。整体市场盈利产品占比只有3.80%，新品盈利只占1.96%，利润分布里亏损和低利润段占绝对多数，10%以下利润的产品是主流；最近的时间段里，2026年6月新增的产品几乎全部落在非盈利区，说明不是机会扩张，而是竞争继续恶化。Urackify就是典型反面案例：10个产品全部非盈利，总预算14,557.12美元，其中核心ASIN B0FQ1KQPVJ有200月销、7658美元月营收，但利润率只有5.7%，总投入6828.47美元，仍然是非盈利，说明不是简单砸钱就能赢。
给你的判断：大品牌和小生意都不该进。 大品牌这边，虽然有能力硬砸，但也只能面对已经很拥挤的赛道，且目前并没有看到足够的高利润护城河；小生意这边，真正适合对标的成功案例几乎没有，反而是大量“伪新品牌”或高投入营销型进入者在亏损，部分品牌像Urackify、SNTD、SAYZH、Kitsure都在用多SKU硬推，但结果仍偏亏，若要跟进甚至可能需要更激进的推广打法。你预算500000 CNY看似足够覆盖单ASIN启动，但这只是起步盘，不包含研发、品牌、认证等长期成本；在当前数据下，这笔钱更像是在高风险战场上买入场券，不是买胜率。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 14 12 2 0 0 0 17 2026 0 1 14 0 0 0 0 40 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 4 3 0 0 0 0 3 2025/9 1 5 3 0 0 0 0 2 2025/10 0 1 6 2 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 1 4 0 0 0 0 0 8 2026/1 0 1 0 0 0 0 0 3 2026/2 0 0 1 0 0 0 0 1 2026/3 0 0 4 0 0 0 0 8 2026/4 0 0 7 0 0 0 0 4 2026/5 0 0 1 0 0 0 0 7 2026/6 0 0 1 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMOUKABAL Dish Drying Rack, Dish Rack, Stainless Steel Dish Racks for Kitchen Counter, Dish Drainer with Removable Utensil Holder, Drainboard (White,13''W x 17''L)
This listing is deemed profitablePrice (USD)$41.30Released TypeOld Release (2023-07-31)Brand is an old entry in this marketSize and Weight43.6 x 33.9 x 11.4 cm, 1361.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色外观在同类不锈钢沥水架中更偏家居装饰风，和常见黑色/银色款形成区分, 标准台面式沥水架结构，带可拆卸餐具筒与沥水盘；外观差异主要来自白色涂层与整体更精致的家居化风格Key Buying Motive
360°导流沥水盘，帮助把水更快导向台面外，减少积水Target Customers
更适合注重厨房颜值、想要白色家居风格搭配的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,260.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight2.78% / 11.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-30.32% / -22.01%Peak / Non PeakSales & BSR Performance
GAOKASE Dish Drying Rack, Stainless Steel-Dish Rack, Dish Racks for Kitchen Counter, Kitchen Dish Drainers with Removable Utensil Holder,New Drain Outlet,Plate Rack and Drainboard (Black 3)
This listing is deemed profitablePrice (USD)$39.97Released TypeOld Release (2024-08-31)Brand is an old entry in this marketSize and Weight38.9 x 29.4 x 9.5 cm, 1701.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色外观更通用，和竞品的绿色、粉色等高辨识配色相比，走的是更稳妥的百搭路线, 11×15英寸紧凑型台面结构，带可拆卸餐具盒、独立海绵位和新型排水出口；整体更偏向小厨房收纳优化Key Buying Motive
可伸缩排水/导水结构、4个增高脚垫和可拆卸餐具架，强化台面防积水与摆放灵活性Target Customers
面向小厨房、台面空间有限且更在意防积水和安装灵活性的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,994.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.34% / 13.36%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.71% / -8.69%Peak / Non PeakSales & BSR Performance
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