- Benchmark ASINB0FSZM97CS
- MarketplaceUK
- Category ID79903031
- Analyzed Products
- Keywordfloor repair kit, laminate repair kit, wood furniture repair kit, scratch repair kit, wax repair kit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，核心结论是否定的。 新品牌在这里的成功率只有11.11%，但真正能拿出来看的只有 SZ-KARIDGE 的 2 个新品，整体仍然是低成功、强竞争的市场；而新品利润区间只有 -4.52% 到 15.04%，说明已经明显进入价格竞争带。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这不是一个适合现在进入的市场。 用户预算 50万CNY 只能覆盖一部分单个ASIN的前期上架、备货、物流和投放，连长期品牌投入、研发和认证都不算；更关键的是，这个市场已经出现明显的低利润、强竞争信号，整体不值得继续。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?30.76%New listing success rate (old brands):0.00%New listing success rate (new brands):11.11%Which new brands have these successful new listings?Alternatives- 专业维修服务外包：把小面积地板/家具划痕修复交给本地木工、地板维修师傅或物业维修，比先买整套工具更省心，尤其适合只修一次或面积很小的用户。
- 色彩遮盖型快速方案：用接近木纹/地板颜色的修补蜡笔、家具补色笔、木器补色蜡棒单支购买，通常比整套热熔修补套装更便宜，也更适合只做轻微表面划痕的场景。
- 局部遮蔽与装饰性替代：地毯边条、踢脚线、家具贴膜、地板遮瑕垫或局部覆盖条，可直接把缺陷藏起来，安装门槛低，适合不想动火、不想调色的用户。
- 临时维护型清洁抛光产品：地板护理喷雾、木器护理油、抛光膏或去痕护理液，可先弱化浅划痕和失光问题，成本通常低于完整修补套装，操作也更简单。
- 小工具组合替代：砂纸+木器填缝膏/木屑填补膏+修色笔的基础修补组合，价格往往低于带加热笔的全功能套装，且对只需要填小坑、补边角的用户更实用。
- 二手/借用方案：向邻居、熟人、工具借用平台或本地维修共享点借热风/热蜡工具，只为一次性修补时比直接购买整套更经济。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，核心原因是新品牌成功率太低、价格战已经成型，而且样本里已出现明显的“低利润+高竞争”信号。 目前市场里新品牌有14个、总新上架26个，新上架盈利率只有7.69%，低于你要求的高风险阈值；整体可盈利产品比例也只有13.54%，说明这不是一个容易靠正常打法赚到钱的市场。
New products with Highest revenueSZ-KARIDGE
Recent Monthly Revenue (GBP):£4,528.00(200pcs/month)B0FSZM97CS (4/5 (147 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (GBP):£2,268.00(100pcs/month)B0FT25WQVT (4.1/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsHupeyna
Recent Monthly Revenue (GBP):£2,998.00(200pcs/month)B0D95ZZ2L3 (4.2/5 (1044 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (GBP):£2,199.00(100pcs/month)B0CWRSJKY1 (4.4/5 (829 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (GBP):£733.50(50pcs/month)B0CQLWHBK4 (4.1/5 (1388 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsatnayo
Recent Monthly Revenue (GBP):-(-)B0GT9Y2LTC (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 灰色系配色最集中，和普通木色修补套装区分明显
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- USB加热笔+双头马克笔，工具组合更少见
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- 更适合现代灰色地板/LVT家庭用户，图片识别度高
B0FT25WQVT (4.1/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 配件最齐全，木泥、蜡块、修补笔、砂纸等一套覆盖更广
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- 同时修深孔、划痕和抛光，功能跨度大
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- 多色高配大套装外观更复杂，容易吸引点击
B0F13GKYSG (4.2/5 (292 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品利润集中在10%~20%，但新品牌里真正可验证的成功样本几乎只有2个，且没有出现20%+的高利润带，说明不是好赚钱的市场，而是靠细分功能和较强投放硬撑的竞争场。 用户预算50万CNY看起来够做单品启动，但这类市场的核心问题不是首发钱不够，而是后续必须持续砸品牌与广告才能守住位置；如果没有明确差异化，不建议推进。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FSZM97CSSZ-KARIDGE2025-11-26Yes£22.64200pcs£4528.019.77%£895.19B0D95ZZ2L3Hupeyna2024-07-10Yes£14.99200pcs£2998.015.27%£457.8B0FT25WQVTSZ-KARIDGE2025-11-26Yes£22.68100pcs£2268.019.84%£449.98
B0DSFXHVLNSCNK2025-01-09Yes£22.58100pcs£2258.016.05%£362.41
B0DSVHFBQMXFCA2025-03-28Yes£22.07100pcs£2207.015.81%£348.93B0CWRSJKY1Hupeyna2024-02-29Yes£21.99100pcs£2199.013.79%£303.25B0F13GKYSGREHOUPTY2025-03-11Yes£24.9950pcs£1249.515.05%£188.05
B0F4D8TYC9SCNK2025-04-10Yes£22.0550pcs£1102.515.92%£175.52
B0BMWWHPWXNYBQ2022-12-14Yes£21.9550pcs£1097.513.17%£144.55
B0DQH1VV4RELALRAU2024-12-14Yes£18.8150pcs£940.513.71%£128.95
B0D2H8SZC5Hoedia2024-04-23Yes£14.9850pcs£749.016.95%£126.96
B06X8YKZNWAmtech2017-02-13Yes£18.6750pcs£933.512.77%£119.21B0CQLWHBK4Hupeyna2023-12-19Yes£14.6750pcs£733.514.91%£109.37Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FSZM97CSSZ-KARIDGE2025-11-26Yes£22.64200pcs£4528.019.77%£895.19B0FT25WQVTSZ-KARIDGE2025-11-26Yes£22.68100pcs£2268.019.84%£449.98#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品成功率只有8.70%，低于10%的高风险线，而且老品牌新品成功率为0%，说明这不是可轻松切入的市场。 目前看，只有少数通过明显差异化和更高投入做出来的产品能活下来；如果你想靠低预算、同质化款式切入，基本会被价格战和大品牌压制。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SZ-KARIDGENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HoediaOther#Success Rate by Entry Time
Listing结论很明确：这个市场已经进入高风险、接近过热的状态，不适合新手小品牌直接切入。 最近新品牌入场很多，但真正跑出利润的只有极少数，而且新品牌成功几乎被 SZ-KARIDGE 这种少数案例包揽，说明这不是一个容易复制的机会，而是一个被少数强执行者和低价竞争压着打的市场。
证据很硬：2025 到 2026 共看到 14 个新品牌、26 个新上新；新品牌新产品盈利率只有 7.69%，远低于你要求的 10% 安全线。 按品牌看，新品牌新上新里，15 个非盈利、仅 2 个盈利，成功率约 11.76%；2026 年里新上新更多地落在非盈利区，3 月、4 月、5 月连续出现新品牌/老品牌新上新失败，说明竞争在加剧，不是变松。最值得注意的是，真正赚钱的新品牌只有 SZ-KARIDGE：B0FSZM97CS 月销约 200 件、月收入约 452,800；B0FT25WQVT 月销约 100 件、月收入约 226,800，单品利润率都在约 19.8%，但这两个成功点都依赖明显差异化功能升级，不是基础款能轻松复制。反过来，atnayo 的 B0GT9Y2LTC 只有 7.36% 利润率，直接不达标；FlyBunny、NUTKIT、Mritrit、Hoedia、MKtoko 等多款新上新都失败，很多还是低价同质化，典型地落入价格战。
对两类卖家来说都不友好。 大品牌如果进场，至少要准备按 SZ-KARIDGE 这种“功能升级+更完整套装+更强页面表达”路线去打，否则只会被老品牌和新品牌一起夹击；老牌案例里 Hupeyna 仍有 B0D95ZZ2L3、B0CWRSJKY1、B0CQLWHBK4 这类 13.79%~15.27% 的稳利润款，但这属于已经站稳后的防守盘，不是新品牌可直接照搬的低门槛案例。小品牌方面，真正的“干净成功”样本极少，且新品牌成功基本集中在 1 个品牌上，不是分散式机会；如果你预算 500000 CNY，要么做足研发和差异化，要么就别进，因为这个市场不是可轻松进入的机会盘，而是明显的竞争盘/价格战盘。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 2 0 0 0 9 2026 0 0 0 0 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 1 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 2 0 0 0 2 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHupeyna Wood Furniture Repair Kit, 21 Pcs Touch Up Wood Putty, Wood Fillers and Beeswax - Repair Cracks, Scratch, Hole, Discoloration for Wooden Floor, Door, Laminate, Table, Cabinet Surfaces
This listing is deemed profitablePrice (GBP)£21.99Released TypeOld Release (2024-02-29)Brand is an old entry in this marketSize and Weight13.0 x 12.1 x 11.9 cm, 700.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
12种修补色覆盖白色、胡桃木、樱桃木、柚木等常见木色，适合做细致混色匹配, 21件套组合，包含木腻子、修补填料、木蜡/蜂蜡和工具，属于偏完整的多材料修复方案Key Buying Motive
同时覆盖填补裂缝/孔洞、补色遮瑕和蜂蜡养护三种用途，功能链更完整Target Customers
更适合需要同时修复木地板、家具、门板、层压板表面的家庭用户和DIY维修人群Early Investment
Investment
Monthly Revenue (Recent) (GBP)£2,199.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.40% / 13.79%Peak / Non PeakRail Freight0.55% / 0.93%Peak / Non PeakAir Freight0.55% / 0.93%Peak / Non PeakSales & BSR Performance
Hoedia Wax Filler Sticks Wood Furniture Repair, Wax Scratch Repair Sticks, 10PCS Light Oak Wood Filler Furniture Repair Wax Crayon, Laminate Floor Repair Kit, Upgrade Wood Scratch Remover (C)
This listing is deemed profitablePrice (GBP)£14.98Released TypeOld Release (2024-04-23)Brand is an old entry in this marketSize and Weight18.1 x 12.0 x 2.1 cm, 170.00gProfitable Factors
Based on old ASINDesign & Appearance
以木色系为主，覆盖浅橡木到深棕木色，适合常见木地板/家具修补场景, 10支蜡条+刮刀的传统补色套装，外观与市面常规木蜡修补套装一致Key Buying Motive
可直接涂抹修补浅划痕，也可加热融化后填补裂缝或孔洞，兼顾表面划痕与深层缺口Target Customers
面向需要快速修复地板、复合地板和木家具轻微损伤的家庭DIY用户与租房房东Early Investment
Investment
Monthly Revenue (Recent) (GBP)£749.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.81% / 16.95%Peak / Non PeakRail Freight12.23% / 12.37%Peak / Non PeakAir Freight12.23% / 12.37%Peak / Non PeakSales & BSR Performance
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