- Benchmark ASINB0G2Q788WF
- MarketplaceUS
- Category ID16188247011
- Analyzed Products
- Keywordkitchen storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经进入明显的价格战区，而且新品牌成功率只有8.33%，趋势还在变差。 现有数据里，能真正跑通的只有 Fyctio 的单个新品 B0G2Q788WF，说明不是普通铺货能赢，必须靠功能和外观一起做出明显差异；对大品牌来说也不是稳妥入口，因为多数新品利润只有0%~10%甚至更低，扩张只能靠更重的投入和更强的品牌/渠道能力。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：利润空间偏薄、成功率极低，而且已经呈现明显的价格战特征。 你的预算 50万CNY 够做单个ASIN的前期试水，但不足以支撑长期品牌战；如果硬进，只会被高成本和低胜率拖住。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.00%New listing success rate (old brands):0.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Alternatives- 用磁吸刀架或墙面挂钩/挂杆替代：通常更便宜，台面占用更少，适合只想把常用厨具收纳在顺手位置的人。
- 用普通陶瓷杯、马克杯或旧玻璃罐临时替代：几乎零成本、获取容易，能满足基础筷勺铲勺立放收纳需求。
- 用抽屉分隔收纳托盘替代台面收纳：不需要额外占用台面空间，且比购买装饰型收纳桶更隐蔽，适合更追求整洁的人。
- 用超市/网购的基础塑料收纳筒替代：价格更低、重量更轻、不易碎，适合只看重实用而不在意外观的人。
- 用可伸缩沥水篮/餐具筒组合替代：在洗碗后可顺手晾放和收纳，功能更通用，适合小厨房或多用途场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，整体已经接近价格战/过度竞争区。 现有样本里可见利润率几乎都压在10%~20%之间，且新品牌新上架产品成功率只有33.33%，失败率66.67%；老品牌新上架成功率更是0%。同时，旧品牌新上架占比达到75%，说明这个类目已经不是新手友好的增量市场，而是老玩家和资源型品牌在做存量厮杀。
New products with Highest revenueFyctio
Recent Monthly Revenue (USD):$12,955.00(500pcs/month)B0G2Q788WF (4.8/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBOXJINCO
Recent Monthly Revenue (USD):$2,410.00(100pcs/month)B0F9LCXFFW (4.8/5 (209 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsKoocovel
Recent Monthly Revenue (USD):-(-)B0GXTX9QQ5 (3.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 原木拼色外观很特别，和常见陶瓷收纳桶差异大
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- 360°旋转取用，功能更直观，易吸引点击
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- 农舍风原木质感强，适合喜欢台面装饰的用户
B0G2Q788WF (4.8/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 亮黄色柠檬主题最醒目，图片识别度高
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- 果蔬夏日风格鲜明，和普通收纳桶区分明显
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- 兼具装饰和收纳，适合想买摆件型厨具的人
B0F9LCXFFW (4.8/5 (209 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing不建议进入，这个市场已经接近失速且明显偏向价格战。 新品里已知利润率只有1个在10%-20%，其余大多落在0%-10%或干脆没有明确利润，说明新进入者很难靠正常定价赚钱；再看品牌结果，Fyctio 只有 1 个盈利、1 个亏损，成功率 50%，但它的成功样本只赚到 2197.17 美元/月、卖 500 件，且早期投入约 15546 美元，明显不是低成本小商家可复制的路径。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G2Q788WFFyctio2025-12-24Yes$25.91500pcs$12955.016.96%$2197.17B0F9LCXFFWBOXJINCO2025-05-22Yes$24.1100pcs$2410.010.71%$258.12Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2Q788WFFyctio2025-12-24Yes$25.91500pcs$12955.016.96%$2197.17#New Product Success Rates
Listing这个市场不值得进入：新品牌成功率只有8.33%，低于10%的高风险线，而且旧品牌几乎垄断了可盈利样本，属于明显的高竞争市场。 现有数据里，能真正证明新品牌可行的只有 Fyctio 的 B0G2Q788WF，利润率17.0%，月销500、月收入$12,955、首月投入约$15,546；但它走的是“基于旧款做功能+外观差异化”的路线，说明不是普通照搬就能成功，且还要额外承担研发/品牌/认证等预算。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FyctioNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BOXJINCOMAXCOOKOther#Success Rate by Entry Time
Listing结论很明确：这个市场现在不值得进入，已经接近/进入过度拥挤区，价格战和低利润正在压垮新进入者。 近两轮新品牌里，成功只有 Fyctio 的 1 个新品，失败有 2 个；新品牌新品成功率只有 33.33%，而最新一批新品牌新品里 2026 年已出现 9 个全是亏损/不盈利记录，趋势是在变难，不是在变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 2 2026 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 1 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 7 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBOXJINCOB0F9LCXFFW (4.8/5 (209 Reviews))BOXJINCO Lemon Kitchen Decor, 6.5inch Ceramic Utensil Holder with Lemon Design, Rustic-Style Indoor Kitchen Utensil Storage Rack,Ideal for Spoon Storage and Cooking Tools, Gift for Kitchen Organizers
This listing is deemed profitablePrice (USD)$24.10Released TypeOld Release (2025-05-22)Brand is an old entry in this marketSize and Weight20.8 x 17.3 x 17.0 cm, 1211.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
以明亮黄色柠檬为核心视觉，搭配绿色叶片，整体更偏清爽、夏日感。, 柠檬切片与整颗柠檬的重复图案，配合复古乡村风桶身，更有明显主题识别度。Key Buying Motive
陶瓷材质+底部防滑橡胶垫，兼顾装饰性和台面稳定性。Target Customers
偏好清新果蔬主题厨房装饰、想把收纳桶同时当作摆件的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,410.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight4.69% / 10.71%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-19.77% / -13.75%Peak / Non PeakSales & BSR Performance
Fyctio Wooden Utensil Holder, 360° Rotating Acacia Wood Kitchen Utensil Holder for Countertop, 7.2" Non-Slip Large Utensil Holder for Kitchen, Farmhouse Countertop Decor, Spatula Holders, Checkered
This listing is deemed profitablePrice (USD)$25.91Released TypeNew Release (2025-12-24)Brand is a new entry in this marketSize and Weight20.2 x 16.3 x 15.9 cm, 948.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
胡桃木/金合欢木的自然木色，呈现更温暖的原木质感, 360°旋转结构配合立方拼色木纹外观，区别于常见固定式陶瓷桶Key Buying Motive
可旋转取用，提升高频烹饪时的拿取效率Target Customers
偏好原木风、农舍风台面收纳，并希望工具架兼具装饰性的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,955.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.99% / 16.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.82% / -0.84%Peak / Non PeakSales & BSR Performance