
结论很直接:这个市场不值得进入,已经进入明显的高压竞争和局部价格战区。 新品牌只有5个,但新品牌新品成功率只有13.64%,新上架产品里86.36%不赚钱;同时近期 2026年3月到4月的新增里,失败明显多于成功,说明竞争是在加剧,不是在变轻松。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入,这个市场对新卖家不友好,属于高压竞争区。 你的预算是50万人民币,但从样本看,真正跑出来的新品都不是低成本打法:像 OWYR 的 B0GGQWW5KV、B0GGHCPDD8、B0GGHK88YT,单个ASIN月销约120.8万~131.9万英镑,利润率只有14.47%~15.39%,而且每个新品都有约360~366条评论,已经接近“强营销/高压竞争”水平;这说明市场不是靠低预算就能打进去的。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经出现明显价格战和饱和信号,且新品牌成功率太低。当前最强的新品牌 OWYR 虽然有 3 个新上架盈利款,但它的成功更像是靠更高预算、差异化尺寸和强促销堆出来的,不是普通小品牌可复制的轻量打法;而且市场里大量产品利润率已跌到 10% 以下,连老牌 AMLOOPH 的代表款也只有 10.94%,其他旧款甚至到 4.03% 和 6.12%,说明竞争已经把利润压得很薄。
这个市场不适合进入,已经明显偏向高风险、低利润和局部价格战。 现有数据里,所有可识别利润产品中只有22.68%在盈利;新上架产品里只有13.64%盈利,而新品牌新上架里只看到OWYR这一个新品牌成功,成功率30%,但样本极小,不能说明整体好做。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GGQWW5KV | OWYR | 2026-04-12 | Yes | £32.97 | 400pcs | £13188.0 | 15.39% | £2029.64 |
![]() | B0GGHCPDD8 | OWYR | 2026-04-12 | Yes | £31.03 | 400pcs | £12412.0 | 14.94% | £1854.36 |
![]() | B0BQMJZ8CQ | YANGTE | 2022-12-20 | Yes | £29.87 | 400pcs | £11948.0 | 14.86% | £1775.48 |
![]() | B0GGHK88YT | OWYR | 2026-04-12 | Yes | £30.19 | 400pcs | £12076.0 | 14.47% | £1747.4 |
![]() | B089MFF4GB | UtauHom | 2020-06-03 | Yes | £26.9 | 400pcs | £10760.0 | 14.97% | £1610.78 |
![]() | B0BPXHD96R | AMLOOPH | 2022-07-09 | Yes | £27.65 | 500pcs | £13825.0 | 10.94% | £1512.46 |
![]() | B06Y2FRKQR | EASYmaxx | 2017-04-10 | Yes | £23.49 | 500pcs | £11745.0 | 11.71% | £1375.34 |
![]() | B093DCV6LR | UtauHom | 2021-04-24 | Yes | £25.67 | 400pcs | £10268.0 | 12.71% | £1305.07 |
![]() | B0B465YD8C | YANGTE | 2022-06-15 | Yes | £25.39 | 300pcs | £7617.0 | 13.14% | £1000.88 |
![]() | B089SVMBBT | UtauHom | 2021-04-01 | Yes | £28.69 | 100pcs | £2869.0 | 14.23% | £408.26 |
![]() | B09YGG46SX | UtauHom | 2024-05-30 | Yes | £26.29 | 100pcs | £2629.0 | 14.57% | £383.05 |
![]() | B08ZNC41WZ | UtauHom | 2021-05-26 | Yes | £26.31 | 100pcs | £2631.0 | 13.5% | £355.19 |
![]() | B093DFM9MQ | UtauHom | 2021-04-24 | Yes | £28.55 | 100pcs | £2855.0 | 11.97% | £341.75 |
![]() | B0C9THNJWK | BKSAI | 2023-06-30 | Yes | £30.05 | 50pcs | £1502.5 | 17.64% | £265.05 |
![]() | B09YHDZL4V | UtauHom | 2022-04-21 | Yes | £33.55 | 50pcs | £1677.5 | 14.95% | £250.79 |
![]() | B09YH5G6BJ | UtauHom | 2022-04-21 | Yes | £33.31 | 50pcs | £1665.5 | 14.88% | £247.83 |
![]() | B09YH1BDPT | UtauHom | 2022-04-21 | Yes | £29.48 | 50pcs | £1474.0 | 14.87% | £219.19 |
![]() | B0F8HJXRPR | HOFUDON | 2025-06-11 | Yes | £27.86 | 50pcs | £1393.0 | 14.13% | £196.84 |
![]() | B0CSYSVLT2 | UtauHom | 2024-01-22 | Yes | £27.11 | 50pcs | £1355.5 | 14.37% | £194.79 |
![]() | B09YGY9KXJ | UtauHom | 2022-04-21 | Yes | £28.7 | 50pcs | £1435.0 | 13.51% | £193.87 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GGQWW5KV | OWYR | 2026-04-12 | Yes | £32.97 | 400pcs | £13188.0 | 15.39% | £2029.64 |
![]() | B0GGHCPDD8 | OWYR | 2026-04-12 | Yes | £31.03 | 400pcs | £12412.0 | 14.94% | £1854.36 |
![]() | B0GGHK88YT | OWYR | 2026-04-12 | Yes | £30.19 | 400pcs | £12076.0 | 14.47% | £1747.4 |
这个市场不适合进入,属于明显的高竞争/价格战市场,尤其不适合小品牌。 目前新品牌新上架成功率只有13.64%,但失败率高达86.36%;更关键的是,老品牌的新上架100%不赚钱,说明老牌玩家在这个类目里也在硬扛,市场已经很挤。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/处于饱和与价格战区。 近一年新进入的新品牌里,成功率只有30%,失败率70%;最近几个月新品更明显转差,2026年3月到4月新增新品里,失败明显多于成功,说明竞争在加速、而不是变轻松。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 |
| 2026 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |