- Benchmark ASINB0FPGCQN9V
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordutensil holder, utensil caddy, kitchen utensil organizer countertop
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入价格竞争区，小品牌不该硬冲。 新品牌只有5个，近一年真正新品牌新上架里只跑出2个盈利款，成功率22.22%，但新上架不赚钱的占77.78%；更关键的是，新品利润率大多集中在3.07%~19.26%，市场整体已经明显被压到低回报区。
证据上看，价格战信号已经很重。 新上架35个产品里，只有17.14%能算真正盈利；按产品区间看，10%以下利润的产品占大头，3.07%到19.26%的范围说明大多数产品都只是勉强活着。时间趋势也不好看，2025年到2026年新上架里，非盈利款明显多于盈利款，尤其2025年11月和2026年1月、2月、4月、5月几乎都偏向失败，说明不是“新入场容易做”，而是越往后越难。品牌层面，LE TAUCI、LIBODOUR 这类老品牌占着主要份额，LE TAUCI 有6个盈利款、10个亏损款，说明它也在靠规模和老基础硬扛，不是轻松市场。小品牌里真正能作为成功案例的只有 Fyctio 的 B0G2Q788WF，成本约1819.22美元，售价25.91美元，利润率16.96%，月销500、月收入129.55万人民币；Czlizdyt 的 B0FPGCQN9V 也能跑通，但预算要到约4886美元，售价48.86美元，利润率16.96%，不是低预算复制款。反面例子很清楚：StorageWorks 的 B0F7XWXFYS 投入约29411.10美元，利润率只有7.18%；ZZOZPOP 两个新品都没跑出有效销量，其中 B0GHN5K8H9 只有5条评论、3.8分、-11.16%利润率，这更像激进打法，不是小商家可复制路径。
最终判断：大品牌也不是“稳赢市场”，小品牌更不是安全市场。 如果你硬要做，必须走明显差异化、功能更新、外观更新路线，而且小品牌要接受很强的投放和更激进打法；按你50万人民币预算，能启动单个ASIN，但在这个市场里，预算够启动不代表够长期活下来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：新品盈利率只有17.14%，整体盈利率25.47%，但新进入品牌里已经出现明显的价格压缩和低回报信号。 对你500000元预算来说，能做单个ASIN的起步，但如果按目前市场结构去打，回本并不稳，尤其不适合小品牌硬闯。
Early sourcing + logistics + marketing budget (USD)$1,819.22 - $29,411.10Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?74.28%New listing success rate (old brands):15.38%New listing success rate (new brands):22.22%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 厨房抽屉分隔收纳盒：比台面放置式 utensil holder 更便宜，适合已有抽屉空间的家庭；用户只需把常用铲勺放入分隔区即可，几乎不占台面。
- 磁吸刀架/磁吸收纳条：如果用户已经把刀具、金属工具分开管理，可用更低成本的磁吸条替代一部分台面餐具收纳，取用快、清洁更容易。
- 挂墙/橱柜门背挂钩收纳：用自粘挂钩、S钩或门后挂篮把长柄工具挂起来，能绕开购买专门的 countertop organizer，安装简单、价格低。
- 水槽边沥水架自带餐具筒：不少沥水架附带刀叉筒或筷子筒，能顺带收纳日常工具，属于“顺手替代”而不是单独购买 utensil caddy。
- 可重复使用的罐头/咖啡罐/玻璃罐改造：用家中现成容器直接替代，零新增成本，适合对外观要求不高、只追求基础收纳的用户。
- 厨房小推车或桌面分层收纳篮：当用户想要的不只是收纳筒，而是把常用工具、调味品一起集中管理时，小推车/分层篮比单一 utensil holder 更通用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌成功率只有22.22%，但新上架失败率高达77.78%，而且老品牌新上架失败率更高，达到84.62%；同时市场里近似同质化产品很多，已经明显进入价格竞争区。 你如果现在入场，尤其是小品牌，赢面很低；大品牌也不是“高胜率市场”，只能靠更强品牌力和更大投放硬打，但这不代表这是好市场。
证据很直接：市场里新上架产品总共35个，只有6个跑成了可盈利产品，成功率22.22%，远低于健康市场；更关键的是，新品牌里真正跑出来的只有2个，而失败的有7个，老品牌新上架里失败占到84.62%。 这说明不是“谁都能做”，而是只有少数强资源、强设计、强投放的产品能活下来。用户预算是50万人民币，表面上够覆盖单个ASIN的前期启动，但这个类目里头部老品牌如LE TAUCI已经靠多个稳定款长期吃量，像B0F8VJD685月销200、收入约727,200美元，B0CJ2J457C月销200、收入约694,400美元；这些成功款多是“基于老款再做差异化”，不是简单抄一个外观就能复制。小品牌里唯一值得参考的是Fyctio 的 B0G2Q788WF：预算约1,819.22美元，售价25.91美元，利润率16.96%，月销500、月收入约1,295,500美元，但它也是靠360°旋转、棋盘格/拼花木纹、功能与装饰感同时做出来才跑通。反过来，StorageWorks 的 B0F7XWXFYS 预算约29,411.10美元，利润率只有7.18%，最新上新直接失败；ZZOZPOP 两个新款都没跑出有效收入，其中 B0GHN5K8H9 甚至是-11.16%利润率，5条评论、3.8分，明显不是正常竞争，而是用很激进的打法硬冲。
New products with Highest revenueLeast investment in new productsFyctio
Recent Monthly Revenue (USD):$12,955.00(500pcs/month)B0G2Q788WF (4.8/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productsLE TAUCI
Recent Monthly Revenue (USD):$7,272.00(200pcs/month)B0F8VJD685 (4.8/5 (2759 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$6,944.00(200pcs/month)B0CJ2J457C (4.8/5 (2758 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,694.00(200pcs/month)B0D21WHF85 (4.8/5 (2758 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsStorageWorks
Recent Monthly Revenue (USD):$3,011.00(100pcs/month)B0F7XWXFYS (4.5/5 (219 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsZZOZPOP
Recent Monthly Revenue (USD):-(-)B0GHN5K8H9 (3.8/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GHQKG46TBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 棋盘格木纹外观很醒目，和常见纯色收纳筒区别大
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- 360°旋转设计，取用更方便，功能卖点明确
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- 原木乡村风+台面装饰感强，适合喜欢厨房好看又实用的用户
B0G2Q788WF (4.8/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色大理石纹理更有视觉冲击，图片更容易吸引点击
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- 双尺寸陶瓷套装，摆放效果更像装饰品而非普通收纳桶
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- 冷调蓝色在同类米白/木色产品中更独特，礼品感强
B0CJ2J457C (4.8/5 (2758 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不建议进入：已经明显接近价格战区，且新品牌成功率太低。 新品里只有35.71%落在10%以上利润率，其中20%以下占了46.29%，而0~10%再加上负利润产品合计已经把大头吃掉了；更关键的是，新品牌新上架的盈利率只有22.22%，但新品牌新上架的亏损/不达标率高达77.78%，这不是适合小卖家稳扎稳打的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F2HG9SWPSuli2025-03-26Yes$44.99400pcs$17996.019.97%$3593.81
B0C7LNY55ZLIBODOUR2023-08-09Yes$24.35800pcs$19480.015.16%$2953.17B0G2Q788WFFyctio2025-12-24Yes$25.91500pcs$12955.016.96%$2197.17
B0FDQJ4T87DOWAN2025-06-19Yes$36.11400pcs$14444.012.79%$1847.39
B0CH8MG2HTSuli2023-09-04Yes$35.09400pcs$14036.011.84%$1661.87
B0DNCL5VQWgorsent2024-11-17Yes$27.76400pcs$11104.014.68%$1630.07
B0FDQCPMD3DOWAN2025-06-19Yes$33.33400pcs$13332.011.46%$1527.85
B0DBYCHVPRDOWAN2024-08-02Yes$30.52400pcs$12208.011.25%$1373.4
B0DNC4CQKKgorsent2024-11-17Yes$27.73200pcs$5546.019.45%$1078.7B0F8VJD685LE TAUCI2025-07-12Yes$36.36200pcs$7272.013.99%$1017.36
B0CR95NXTPLIBODOUR2024-01-01Yes$28.45200pcs$5690.016.99%$966.74B0CJ2J457CLE TAUCI2023-09-14Yes$34.72200pcs$6944.011.83%$821.48
B0D21YW41VLE TAUCI2024-04-18Yes$33.16200pcs$6632.011.94%$791.87
B0FM3SL87HNigelia2025-08-12Yes$23.14300pcs$6942.011.19%$776.81
B0F5X1KRQJgorsent2025-04-22Yes$31.94100pcs$3194.023.53%$751.55
B0DHJXW2BBDOWAN2024-10-01Yes$32.95200pcs$6590.011.15%$734.79B0D21WHF85LE TAUCI2024-04-18Yes$33.47200pcs$6694.010.04%$672.08
B0CJ77CPZFLIBODOUR2023-09-17Yes$24.26200pcs$4852.012.97%$629.31
B0DY7TM3K1NelyBet2025-02-24Yes$30.42100pcs$3042.020.4%$620.57
B0F8VDJ5SNLE TAUCI2025-07-12Yes$41.27100pcs$4127.012.83%$529.5Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2Q788WFFyctio2025-12-24Yes$25.91500pcs$12955.016.96%$2197.17B0FM3SL87HNigelia2025-08-12Yes$23.14300pcs$6942.011.19%$776.81B0FPGCQN9VCzlizdyt2025-10-05Yes$48.8650pcs$2443.020.56%$502.29
B0FXQZ5J7YLIBODOUR2025-10-25Yes$33.5850pcs$1679.020.1%$337.48
B0FXQZMKJ7LIBODOUR2025-10-25Yes$32.3650pcs$1618.018.65%$301.76
B0F8TXPPW2LE TAUCI2025-08-20Yes$37.2850pcs$1864.014.93%$278.3#New Product Success Rates
Listing这个类目不值得进入：已经明显进入价格战/高竞争区，新品牌成功率只有17.14%，而且整体可识别样本里只有25.47%盈利；这不是适合大胆扩张的市场。 对小商家来说，能活下来的是真正少数，像 Fyctio 的 B0G2Q788WF（约1819美元预算）和 Czlizdyt 的 B0FPGCQN9V 可以作为少量例子，但它们都依赖明显差异化，不是普通复制品；对大品牌来说，虽然有机会，但要跟 LE TAUCI、LIBODOUR、Nigelia 这些老品牌正面打，门槛高且必须持续砸预算。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LE TAUCINigeliaFyctioLIBODOURCzlizdytNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
gorsentLIBODOURSwkienOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战与过度拥挤状态。 近一年新品牌里真正跑赢的只有 2 个新品牌新款，成功率只有 22.22%；而新品牌新款不赚钱的比例高达 77.78%，整体新上架产品盈利率也只有 17.14%，明显低于可接受线。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 4 2 0 0 16 2026 0 0 1 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 2 0 0 0 4 2025/9 0 0 1 0 0 0 0 2 2025/10 0 0 0 1 2 0 0 3 2025/11 0 0 0 0 0 0 0 6 2025/12 0 0 0 1 0 0 0 1 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 1 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLE TAUCI Utensil Holder for Kitchen Counter, 7.3"+5.4" Fluted Ceramic Utensil Crock Organizer for Countertop, Heavy Large Holder for Spatulas, Spoons, Set of 2, Blue Marble
This listing is deemed profitablePrice (USD)$34.72Released TypeOld Release (2023-09-14)Brand is an old entry in this marketSize and Weight24.6 x 19.3 x 19.3 cm, 2159.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色大理石纹理在同类白色、米色、木色产品中更有装饰性和识别度, 双件套不同尺寸 + 竖向凹槽陶瓷表面 + 蓝色大理石釉面，整体更偏家居装饰风Key Buying Motive
双尺寸组合，兼顾主厨具和小件餐具收纳，且陶瓷加重设计更稳不易倾倒Target Customers
偏好台面可视化收纳、同时重视厨房装饰感与礼品属性的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,944.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.75% / 11.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-24.52% / -18.43%Peak / Non PeakSales & BSR Performance
LE TAUCI Utensil Holder for Kitchen Counter, 7.3"+5.4" Fluted Ceramic Utensil Crock Organizer for Countertop, Heavy Large Holder for Spatulas, Spoons, Set of 2, Dusty Coral
This listing is deemed profitablePrice (USD)$37.28Released TypeNew Upgraded Version on Old ASIN (2025-08-20)Brand is an old entry in this marketSize and Weight24.2 x 19.3 x 19.2 cm, 2141.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
尘玫瑰色系，区别于常见白色/木色/蓝色款，更偏柔和暖调家居风, 双尺寸套装（7.3英寸+5.4英寸）配合竖向凹槽陶瓷质感，整体更像装饰摆件而不是普通收纳桶Key Buying Motive
双件分层收纳，兼顾大号烹饪工具与小号餐具，稳定厚重陶瓷降低倾倒风险Target Customers
偏好现代柔和配色、希望台面兼具收纳与装饰感的厨房用户，以及送礼场景用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,864.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.35% / 14.93%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-18.60% / -13.03%Peak / Non PeakSales & BSR Performance
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