- Benchmark ASINB0FPGCQN9V
- MarketplaceUS
- Category ID3744101
- Analyzed Products
- Keywordkitchen organizers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经进入高压价格战区，且新品牌几乎打不进去。 近一年新发布产品成功率只有16.67%，但新品牌自己的新发布成功率只有8.33%，已经低于10%的高风险线；同时，市场里新品牌只有9个，老品牌15个，真正能持续赚钱的几乎都集中在老品牌手里，说明这不是“可轻松复制”的机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个类目现在的信号很清楚：不是好市场，直接不建议进。 用户预算50万人民币，表面上足够覆盖新ASIN前期入场，但市场里新品牌成功率太低、价格战已经很重，单靠这笔钱很难打赢长期竞争。
Early sourcing + logistics + marketing budget (USD)$23,102.24 - $31,542.32Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):25.00%New listing success rate (new brands):8.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 可调节抽屉分隔条/分隔片：通常比整块竹制餐具盒更便宜，适配不同抽屉尺寸，用户只需按需划分空间即可，安装和更换都更灵活。
- 抽屉防滑垫 + 标签收纳法：用防滑垫固定餐具，再配合便签/标签区分区域，成本很低，适合不想买专用收纳盒但想快速整理的人。
- 桌面式餐具筒/沥水筒：如果用户的主要需求是频繁取用刀叉勺，而不是抽屉内整齐收纳，桌面筒更便宜、免测量抽屉尺寸、拿取更直接。
- 可堆叠塑料收纳盒/托盘：轻便、价格通常低于竹制可伸缩收纳盒，适合临时整理或租房用户，且清洗更省事。
- 通用办公抽屉分格盒：本质上是多用途小格收纳，往往在家居/文具类目里价格更低、选择更多，可用于餐具、厨具和小杂物的基础分类。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing证据很清楚：老品牌里，ROYAL CRAFT WOOD 17个可识别产品中13个盈利，成功率81.25%，但它靠的是长期品牌力和规模，品牌总预算可识别部分就有$881,946.86，代表这类玩法不是小卖家能复制的；它的强势ASIN如 B07TVDFVV9（月销8000、收入$31.43万、利润率22.55%）和 B0DK823KLV（月销600、利润率32.88%）说明高位利润主要被强品牌占住。小卖家里，真正能参考的只有 Czlizdyt 的 B0FPGCQN9V：售价$48.86，利润率20.56%，前3个月均销66件，近期月销50件，最近月收入$2,443，早期投入约$9,674.28（其中广告约$2,174.78），但它的品牌样本只有2个可识别产品，另一个新款 B0FZ3L3TL6 是亏损且无销量，说明这不是稳定可复制的“小品牌胜率”，更像单点成功。
New products with Highest revenueCzlizdyt
Recent Monthly Revenue (USD):$2,443.00(50pcs/month)B0FPGCQN9V (4.8/5 (202 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsROYAL CRAFT WOOD
Recent Monthly Revenue (USD):$314,320.00(8000pcs/month)B07TVDFVV9 (4.6/5 (36073 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$35,430.00(600pcs/month)B0DK823KLV (4.6/5 (36094 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$29,178.00(600pcs/month)B0CRK1YM3T (4.6/5 (36084 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsJODLY
Recent Monthly Revenue (USD):-(-)B0GQ62ZWYG (4.4/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GQ9G4DH9 (4.4/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,484.50(50pcs/month)B0GQ6MFCRC (4.4/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsBARGAIN25
Recent Monthly Revenue (USD):-(-)B0FSDFBCLS (4.8/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色+黑色金属框，对比强烈，台面展示很醒目
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- 三联独立桶式结构，和常见抽屉收纳差异大
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- 带排水孔与可拆桶体，功能图像感强，容易吸引点击
B0FPGCQN9V (4.8/5 (202 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 天然竹色原木风，与透明塑料款区分明显
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- 可伸缩抽屉托盘结构，视觉上更直观
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- 加深分格+刀叉图标，收纳功能一眼可见
B0DFGD63YY (4.7/5 (234 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌成功率太低，价格战已经打穿，且正在走向过度拥挤。 新品里只有16.67%盈利，84%以上的新发布没有形成正向利润；按利润带来看，已知数据中低于10%的占比达到25%，而新产品中亏损或接近亏损的比例更高，说明这是一个高风险、低容错的市场。
大品牌虽然还有机会，但也不是“容易赚钱”的机会，必须靠强品牌和更高预算硬打。 现有高利润样本几乎都来自老品牌：ROYAL CRAFT WOOD 的 B07TVDFVV9 月销8000、月营收约31.43万、利润率22.55%；B0DK823KLV 利润率32.88%、月销600、月利润约1.16万；B0CRK1YM3T 利润率31.47%、月利润约9182。它们合计品牌月收入约480.61万，品牌总预算约88.19万，说明真正能稳定赚钱的是已经占位很久的老品牌，而不是新进入者。反过来看，新品牌 Czlizdyt 只有一个新款 B0FPGCQN9V 勉强盈利，利润率20.56%，月销仅50、月营收约0.24万；另一款 B0FZ3L3TL6 直接失败，说明新品牌不是没有机会，而是只有“少量白牌式试错机会”，不具备可复制的安全模型。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07TVDFVV9ROYAL CRAFT WOOD2024-01-01Yes$39.298000pcs$314320.022.55%$70879.16
B07SRV3SN8Pipishell2019-06-10Yes$29.0610000pcs$290600.014.47%$42049.82
B086VVQKLBPurawood2023-09-20Yes$38.013000pcs$114030.019.95%$22748.99B0DK823KLVROYAL CRAFT WOOD2024-11-09Yes$59.05600pcs$35430.032.88%$11649.39B0CRK1YM3TROYAL CRAFT WOOD2024-01-15Yes$48.63600pcs$29178.031.47%$9182.32
B086VVGHMPPurawood2020-07-16Yes$37.981000pcs$37980.019.91%$7561.82
B0BCGP5SYDPurawood2022-08-31Yes$57.73600pcs$34638.020.77%$7194.32B0BCN3ZSK5Purawood2022-08-31Yes$57.7500pcs$28850.023.33%$6730.71
B086LKWVZPROYAL CRAFT WOOD2019-07-02Yes$36.97700pcs$25879.024.47%$6332.6B0CGGZVDSVPipishell2023-08-24Yes$32.161000pcs$32160.019.57%$6293.72
B07WQY8SNVROYAL CRAFT WOOD2024-01-01Yes$38.14700pcs$26698.022.24%$5937.64
B0BMVFRT6HUmilife2024-01-20Yes$58.76500pcs$29380.018.41%$5408.86
B08ZYWRNW8Pipishell2021-03-24Yes$38.65500pcs$19325.026.04%$5032.24
B0FYP9CLLZPipishell2026-02-09Yes$45.78400pcs$18312.026.74%$4896.63
B089T4XJ1TROYAL CRAFT WOOD2024-01-01Yes$46.97300pcs$14091.028.06%$3953.94
B0C5Q9SXM4Besilord2023-05-19Yes$29.3600pcs$17580.021.08%$3705.87
B0BCMCP7WQPurawood2022-08-31Yes$57.74300pcs$17322.020.48%$3547.55
B089T4D3S4ROYAL CRAFT WOOD2019-07-02Yes$44.97300pcs$13491.025.54%$3445.61
B085W5PHNZROYAL CRAFT WOOD2019-07-02Yes$44.97200pcs$8994.026.22%$2358.23
B08ZYXVWKMPipishell2021-03-24Yes$40.1200pcs$8020.023.37%$1874.28Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYP9CLLZPipishell2026-02-09Yes$45.78400pcs$18312.026.74%$4896.63
B0FYPMXL9NPipishell2026-02-11Yes$34.02200pcs$6804.023.17%$1576.49
B0FJFHF5FWKitsure2025-08-24Yes$29.99200pcs$5998.010.77%$645.99B0FPGCQN9VCzlizdyt2025-10-05Yes$48.8650pcs$2443.020.56%$502.29#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎打不进去，而且已经接近价格战。 新产品成功率只有17.39%，但真正的新品牌成功率只有8.33%，低于10%的高风险线；同时，新品牌新产品里91.67%失败，说明这不是机会市场，而是筛选极严的竞争市场。
证据非常直接：市场里已经出现明显的老品牌压制，新产品成功主要集中在老品牌 Kitsure 和 Pipishell。 旧品牌新产品成功率27.27%，新品牌只有8.33%；失败产品中，JODLY 占 27.27%，而且它旗下 3 个新产品全部亏损，属于典型高压竞争者。再看单品，Kitsure 的 B0FJFHF5FW 需要约 10,436.52 美元的早期投入才能跑出 10.8% 利润率，月销约 200，月收入约 5,998 美元；这类成功靠的是品牌力、功能差异和外观差异，不是低预算能复制的。用户预算 50 万人民币虽然覆盖单个 ASIN 的启动，但对这种需要品牌和差异化投入的赛道，只能算“够进场”，不代表能赢。
小商家结论更差：没有看到可验证的真实小商家成功样本（<300 reviews），反而有多个高风险/疑似强营销案例。 B0FJFHF5FW 已有 853 条评论，明显不属于小商家案例；而且市场里新品牌失败集中、成功极少，说明如果没有强差异化和更高预算，很难合法稳定起量。要么你跟着 Kitsure、Pipishell 这种老品牌做高投入模仿，要么不要进；对小商家来说，这个类目不适合。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PipishellKitsureCzlizdytNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YieachJODLYKitsureOther#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，已经进入高饱和、低成功率、明显价格战的危险区。 最近一年新品牌新发品几乎全军覆没：新品牌新发品成功率只有8.33%（12个里只有1个成功），而最近 2025/2026 的新增产品里，失败数量明显压过成功，且多数失败都集中在同类、低差异、低利润的路线。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 0 1 1 0 0 9 2026 0 0 0 0 2 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 0 2025/9 1 1 0 0 0 0 0 2 2025/10 0 0 0 0 1 0 0 0 2025/11 0 0 0 0 0 0 0 6 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 2 0 0 3 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casesguiogc Expandable Bamboo Kitchen Drawer Organizer - Silverware Organizer - Utensil Holder and Cutlery Tray for Flatware Organizers and Kitchen Utensils
This listing is deemed profitablePrice (USD)$24.94Released TypeOld Release (2024-08-28)Brand is an old entry in this marketSize and Weight41.5 x 15.1 x 5.9 cm, 798.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
天然竹色，偏原木风，和透明塑料款形成明显区分, 可伸缩竹制抽屉托盘，带刀叉图标与加深分格，外观更偏自然简洁Key Buying Motive
加深分格减少餐具卡住，且可伸缩适配标准抽屉Target Customers
偏好天然竹材、原木风厨房收纳，并希望用较低价格获得可伸缩分隔功能的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,247.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.92% / 18.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.65% / 3.22%Peak / Non PeakSales & BSR Performance
Kitsure Silverware Organizer - Expandable Bamboo Kitchen Drawer Organizer for Cooking Utensils and Cutlery, Sturdy & Thickened Kitchen Organizers and Storage Solution, XX-Large, Natural
This listing is deemed profitablePrice (USD)$29.99Released TypeNew Release (2025-08-24)Brand is an old entry in this marketSize and Weight43.8 x 34.3 x 6.4 cm, 1601.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designBased on old ASINDesign & Appearance
自然竹木原色，偏简洁家居风, 可伸缩抽屉结构，尺寸从12.4"延展到20.2"，适配更多抽屉Key Buying Motive
带侧边把手、深槽位与加厚竹材，兼顾易搬动和耐用性Target Customers
需要大尺寸、可调节且偏高颜值竹制抽屉收纳的厨房用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,998.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight3.46% / 10.77%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-22.54% / -15.24%Peak / Non PeakSales & BSR Performance
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