- Benchmark ASINB0FKHFND61
- MarketplaceDE
- Category ID20633021031
- Analyzed Products
- Keywordunder eye patches, hydrogel eye pads, eye patches hydrogel
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是高压价格战区。 可识别的新品牌只有1个、新上架产品只有6个，但新品盈利率是0%，而且新产品利润率全部落在负区间，说明不是个别失手，而是整体都在亏损竞争；对小商家和跨品类大品牌来说都不友好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不该进入。 现有样本里可判定的新品盈利率是0%，新品牌和老品牌的新上架产品也都是0%盈利；再加上市场已经表现出明显的价格战特征，用户50万人民币预算只能覆盖短期上架和前期投放，远远不够支撑长期研发、品牌和认证成本。
Early sourcing + logistics + marketing budget (EUR)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 冷藏勺/冰镇眼罩：把金属勺或可重复使用的冷敷眼罩放冰箱后直接敷眼，成本更低、见效快，主要替代“消肿+提神”场景。
- 咖啡因眼霜/滚珠精华：如果用户核心诉求是淡化浮肿和疲态，咖啡因眼部护理通常比一次性眼膜更便宜、使用更日常，且更容易纳入现有护肤流程。
- 生理盐水/温和保湿片敷眼：用化妆棉蘸冷藏生理盐水或保湿化妆水短敷，获取类似“清凉补水”体验，门槛低、单次成本极低。
- 一次性冷敷凝胶贴/退热贴式眼贴：不强调护肤成分，只做降温舒缓和临时消肿，价格通常更低，在药店或平台更容易买到。
- 蒸汽眼罩：若用户想要的是“缓解疲劳、放松眼周”，蒸汽眼罩比水凝胶眼膜更省事，无需精确护理步骤，适合通勤、办公和睡前使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很直接：已进入价格战区，而且明显不适合新品牌或小商家。 数据里可确认的新品只有 6 个，两个品牌里没有任何可被认定为“成功新入局”的案例；新发布产品盈利率是 0%，整体可识别盈利率也是 0%，而新产品利润区间直接落在 -149.17% 到 -32.15%，这已经不是正常竞争，而是亏损竞争。
New products with Highest revenueMost investment in new productsLeast investment in new productsYEAUTY
Recent Monthly Revenue (EUR):-(-)B0H41RZWKHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (EUR):-(-)B0G39BLHBRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (EUR):€236,00(200pcs/month)B0GX5Y1XXR (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsEssence Cosmetics
Recent Monthly Revenue (EUR):-(-)B0FSS8ZYCYBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (EUR):-(-)B0FSS5B13TBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (EUR):€36,60(10pcs/month)B0DS678MH6 (4.4/5 (32 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 粉紫双色闪粉和夸张异形轮廓，最吸睛，适合拍照和送礼
- |
- 蝴蝶/星月感设计与常规眼膜差异大，识别度高
- |
- 基础维C+透明质酸定位明确，偏年轻入门用户，点击吸引力强
B0DS68SJ4Z (4.3/5 (13 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 紫黑闪粉星月造型很特别，视觉冲击强，容易吸引点击
- |
- 黑色主题更少见，和常规护肤眼膜区分明显
- |
- 主打维C+透明质酸，兼顾颜值和基础功效，适合买单
B0DS678MH6 (4.4/5 (32 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是高风险价格战市场。 现有可识别数据里，市场盈利产品占比为0%，新上架产品盈利占比也是0%，而且近似产品里大量都是亏损；这不是“有机会但要努力”，而是明显偏向亏损和低价内卷的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FKHFND61YEAUTY2025-07-30No€1.411000pcs€1410.0-128.68%€-1814.38B0GX5Y1XXRYEAUTY2026-04-14No€1.18200pcs€236.0-166.26%€-392.37B0DS68SJ4ZEssence Cosmetics2025-01-12No€3.0850pcs€154.0-40.07%€-61.7B0DS678MH6Essence Cosmetics2025-01-12No€3.6610pcs€36.6-27.63%€-10.11B0H41RZWKHYEAUTY2026-06-04No€--pcs€--%€-B0FSS8ZYCYEssence Cosmetics2025-09-26No€--pcs€--%€-B0FSS5B13TEssence Cosmetics2025-09-26No€--pcs€--%€-B0G39BLHBRYEAUTY2025-11-21No€--pcs€--%€-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FKHFND61YEAUTY2025-07-30No€1.411000pcs€1410.0-128.68%€-1814.38B0GX5Y1XXRYEAUTY2026-04-14No€1.18200pcs€236.0-166.26%€-392.37B0H41RZWKHYEAUTY2026-06-04No€--pcs€--%€-B0FSS8ZYCYEssence Cosmetics2025-09-26No€--pcs€--%€-B0FSS5B13TEssence Cosmetics2025-09-26No€--pcs€--%€-B0G39BLHBRYEAUTY2025-11-21No€--pcs€--%€-#New Product Success Rates
Listing这个市场不值得进入，而且是明显的价格战/低利润市场。 样本里新产品盈利率是0%，所有可识别的新发产品都没跑出来；同时新品牌 YEAUTY 的4个新发产品全部亏损，老品牌 Essence Cosmetics 的2个新发产品也全部亏损，说明这里不是“少数人失手”，而是整体进入门槛太高、回报太差。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Essence CosmeticsYEAUTY#Success Rate by Entry Time
Listing这个市场不值得进入，结论是直接放弃。 过去一段时间新品几乎没有形成正向利润，最近新增品牌也没有跑出真正可复制的成功样本，反而是持续亏损和失活在扩散，说明这里已经进入高压价格战区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 3 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 1 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 1 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases