- Benchmark ASINB0GRTVR8PT
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordcontroller, retro game controller
- Price Range-
- Minimum Net Profit Margin20.00%
- MOQ10
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的价格战高风险区，而且对新品牌几乎没有真实成功窗口。 现有数据里，新品牌有3个、近期开出的新产品有9个，但新品牌新品盈利率是0%，整体新产品成功率也是0%；同时，利润区间主要集中在低位，样本里很多新品都卡在不盈利或接近不盈利，说明这里不是“少数失手”，而是整体利润被压薄了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场对新品牌和小品牌都不友好。 用户预算50万CNY表面上能覆盖一部分单品前期投入，但市场本身已经接近/处于价格战环境，且新品成功率极差，钱不是最大问题，真正的问题是进场后很难做出可持续利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?11.11%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Other major expensesR&DPotential certificate expensesFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 使用原有手柄并搭配摇杆修复/替换件：如果用户只是因为摇杆漂移、按键发粘或线材老化而考虑购买，直接更换摇杆模块、导电胶或线缆通常更便宜，也更容易在本地维修店或线上买到。
- 购买二手/翻新原装 N64 手柄：对复古玩家来说，原装二手手柄往往比全新第三方复刻更能保持手感一致性，价格有时接近甚至低于两只装新品，且兼容性风险更低。
- 使用 USB 复古手柄转接方案：对于在 PC、模拟器或主机上玩 N64 游戏的用户，很多时候一个更通用的 USB 复古手柄加转接器，比专门买 N64 专用手柄更容易获得，也便于以后跨平台使用。
- 改用现代通用游戏手柄并调整按键映射：如果用户主要是在模拟器或重制版游戏中体验经典 N64 游戏，常见的现代手柄（如 Xbox/PlayStation 风格）加上按键映射工具，学习成本较低，且通常更容易买到。
- 选择单只更低价的第三方 N64 手柄：如果核心诉求只是“能玩”，而不是追求原版收藏感，单只入门款第三方手柄往往比双包装更便宜，适合临时替代或备用。
- 云游玩/模拟器外设方案：如果用户只是想回味老游戏而不是必须使用实体 N64 主机，直接用模拟器配合键盘或已有手柄即可先满足需求，避免先投入专用硬件成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不能进。 结论很直接：新品几乎全军覆没，近期开出来的 10 个新产品里只有 0 个赚钱，成功率 0%，而且 2026 年集中出现了大量新品牌和新链接，明显是拥挤、低价和强投放混战的市场，不适合大品牌也不适合小商家。
New products with Highest revenuePGYFDAL
Recent Monthly Revenue (USD):-(-)B0GRTMKWHCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 10 MOQRecent Monthly Revenue (USD):$1,407.00(50pcs/month)B0GRTVR8PT (4/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 20.00%Old brand with the most profitable new products8Bitdo
Recent Monthly Revenue (USD):$26,990.00(1000pcs/month)B0D736BCNM (4.5/5 (10459 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsmiadore
Recent Monthly Revenue (USD):-(-)B0GXXYJJ5V (4.3/5 (166 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 10 MOQ
Recent Monthly Revenue (USD):-(-)B0GXXRH3K7 (4.3/5 (166 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 10 MOQ
Recent Monthly Revenue (USD):-(-)B0GXXHKC3N (4.3/5 (166 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 10 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 荧光绿橙撞色，视觉冲击最强
- |
- 复古外形+现代背键设计，辨识度高
- |
- 面向竞技玩家，性能卖点容易吸引点击
B0GYYL68JG (4.3/5 (1207 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 薄荷绿配色清新醒目，图片更抓眼
- |
- 复古手柄外形更简洁，和常见款区分明显
- |
- 主打低延迟和霍尔摇杆，受众更广
B0D736BCNM (4.5/5 (10459 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经是明显的价格战区，新品牌几乎没有真实可复制的成功样本。 目前可识别的新品牌新品盈利率是0%，最近一批新发布的8个新品牌新品全部未盈利；赚钱的主要是老品牌8Bitdo和GameSir，说明这里更依赖品牌力、差异化和更重预算，不是小商家靠常规打法能稳进的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 10pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D736BCNM8Bitdo2024-06-18Yes$26.991000pcs$26990.037.28%$10061.88
B0C6ZRJ8BNKIWITATA2021-03-24Yes$19.99100pcs$1999.031.29%$625.49B0GYYL68JGGameSir2025-06-15Yes$19.99-pcs$-29.39%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GRTVR8PTPGYFDAL2026-02-01No$28.1450pcs$1407.017.95%$252.56B0GXXYJJ5Vmiadore2026-04-20No$28.99-pcs$-26.0%$-B0GXXRH3K7miadore2026-04-20No$28.99-pcs$-26.49%$-
B0H1CJTRQFVILCORN2026-05-11No$29.99-pcs$-26.37%$-B0GXXHKC3Nmiadore2026-04-20No$28.84-pcs$-26.37%$-
B0GXXMS8B2miadore2026-04-20No$28.99-pcs$-26.16%$-
B0G2WW95158Bitdo2025-11-18No$--pcs$--%$-B0GRTMKWHCPGYFDAL2026-02-01No$--pcs$--%$-
B0GXYV5XCGmiadore2026-06-01No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经明显是价格战高风险区，而且对新品牌几乎没有可验证的成功窗口。 关键证据很直接：新产品成功率是0%，新品牌新发布产品盈利率也是0%，而老品牌新发布产品同样是0%；样本里9个新产品全部不盈利，说明不是“少数失手”，而是整体环境在压利润、拼同质化。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
miadoreVILCORN8BitdoPGYFDAL#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高强度价格战区，且新品牌几乎没有成功窗口。 近年的新品牌新品成功率是0%，8个新品牌新品里8个全部不赚钱；同时 2026 年新品牌新品发布明显集中，市场进入者在增加，但利润并没有跟上，反而全部落在亏损/低效区，典型的过热信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 10 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 7 ≥ 20% Profitable< 20% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 10 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 1 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 20% Profitable< 20% UnprofitableUnidentifiable#Case Study
Success CasesKIWITATAB0C6ZRJ8BN (4.2/5 (325 Reviews))2 Pack Retro Wired Controller for SNES Original Console, kiwitatá Remote Wired Gamepad Controller Compatible with SNES Super Entertainment Game Console System
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2021-03-24)Brand is an old entry in this marketSize and Weight17.0 x 12.6 x 4.7 cm, 220.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
复古SNES风格外观，灰色双手柄套装，整体高度贴近原版经典造型Key Buying Motive
适配原装SNES主机的7针有线手柄，属于即插即用的经典替换方案Target Customers
面向仍在使用原装SNES主机、需要替换或补充第二只手柄的复古玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,999.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.12% / 31.29%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.77% / 25.93%Peak / Non PeakSales & BSR Performance
8BitDo Ultimate 2C Wireless Controller for Windows PC and Android, with 1000 Hz Polling Rate, Hall Effect Joysticks and Triggers, and Remappable L4/R4 Bumpers (Mint)
This listing is deemed profitablePrice (USD)$26.99Released TypeOld Release (2024-06-18)Brand is an old entry in this marketSize and Weight15.3 x 12.9 x 7.2 cm, 340.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
薄荷绿配色，视觉上更年轻、更醒目, 复古手柄外形，但加入更现代的对称按键与简洁机身设计Key Buying Motive
1000Hz轮询率、霍尔摇杆/扳机、可映射L4/R4肩键，兼顾复古外观与现代低延迟手感Target Customers
偏好复古外观但需要现代性能的PC/Android玩家，尤其是格斗、动作和模拟器用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$26,990.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight35.34% / 37.28%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight29.21% / 31.15%Peak / Non PeakSales & BSR Performance
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