
结论很明确:这个市场不适合进入,已经是价格战区且对新品牌几乎没有可验证的盈利空间。 现在的信号不是“有机会但要谨慎”,而是“多数新进入者都在亏,继续进场只会放大试错成本”。
市场数据已经把话说死了:新上架产品的可盈利率是0.00%,整体新产品可盈利率也是0.00%;最新新产品的利润区间只有 -19.10% 到 3.23%,说明不是普通竞争,而是明显的低价挤压。按时间看,2025 年以来新品牌/新产品几乎没有跑出来,2025 年样本里只有 1 个产品落在 0%~10% 利润区间,没有任何 15% 以上的健康利润样本;样本中还出现了多个亏损品牌,像 Winloger、Quixenta、INDOTEAM、Tiryns 都没有形成稳定盈利,新品牌样本的失败面是压倒性的。再看市场结构,新增品牌只有 6 个,还没到你定义的 30+ oversaturation 警戒线,但问题不在“品牌数量太多”,而在于新进入者全部被压在低利润甚至亏损区间,这已经是更直接的红灯。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论:不建议进入,这个市场是高风险的价格战区,500,000 CNY 足够做一款入场样品,但不足以证明长期可赢。 从数据看,整体可盈利产品比例为 0.00%,新上架产品可盈利比例也是 0.00%,而且已出现明显的低利润与亏损样本,说明不是靠普通铺货就能做起来的市场。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是高风险的价格战区,而且对小商家尤其不友好。 新品牌里既没有稳定盈利案例,现有能卖的产品利润也被压到 10% 以下;你现在能看到的“成功”更多只是靠销量撑着,不代表赚钱。
这个市场不值得进入:已经是价格战重灾区,而且对新品牌几乎没有盈利空间。 现有数据里,已知利润率产品中有54.17%低于0%,只有25.00%落在0%~10%,10%~20%为空;新产品更差,已知样本里有37.50%低于-10%,37.50%只在0%~10%,没有任何一个新产品达到15%以上。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FX3S8GM9 | Unicavu | 2025-10-21 | No | £5.29 | 40pcs | £211.6 | -31.3% | £-66.23 |
![]() | B0FXGLKTWQ | INDOTEAM | 2025-10-23 | No | £5.99 | 40pcs | £239.6 | -25.78% | £-61.76 |
![]() | B0DTK7QKNW | Tiryns | 2025-01-21 | No | £6.99 | 30pcs | £209.7 | -15.08% | £-31.62 |
![]() | B0FF4TYYGK | Nangilo | 2025-06-23 | No | £5.98 | 50pcs | £299.0 | -8.49% | £-25.38 |
![]() | B0G4R8Z8KT | Unicavu | 2025-12-02 | No | £5.53 | 10pcs | £55.3 | -27.3% | £-15.09 |
![]() | B0B4FY86SC | LUKELI | 2022-06-18 | No | £8.0 | 10pcs | £80.0 | -7.17% | £-5.73 |
![]() | B0BXPD7LG7 | LUKELI | 2022-06-18 | No | £8.09 | 10pcs | £80.9 | -6.37% | £-5.15 |
![]() | B0D73CFLHD | Fogcays | 2024-06-14 | No | £5.99 | 10pcs | £59.9 | -5.73% | £-3.43 |
![]() | B0DQPBM935 | Fogcays | 2024-12-17 | No | £6.54 | 10pcs | £65.4 | -5.08% | £-3.32 |
![]() | B0DTK79QX6 | Tiryns | 2025-01-21 | No | £7.55 | 20pcs | £151.0 | 1.83% | £2.77 |
![]() | B0DTK85J4Z | Tiryns | 2025-01-21 | No | £7.69 | 50pcs | £384.5 | 2.02% | £7.77 |
![]() | B0FQTS8Y96 | Winloger | 2025-09-12 | No | £13.99 | 300pcs | £4197.0 | 9.06% | £380.25 |
![]() | B0GHQKPSXL | Quixenta | 2026-01-20 | No | £9.53 | -pcs | £- | 2.37% | £- |
![]() | B0FM6TVJ7Z | Aspedan | 2025-08-12 | No | £9.99 | -pcs | £- | 2.68% | £- |
![]() | B0BLJ1BB92 | Spinegear | 2022-11-04 | No | £10.99 | -pcs | £- | 3.17% | £- |
![]() | B07HBBNKPV | Vive Precision | 2022-01-19 | No | £6.37 | -pcs | £- | -4.53% | £- |
![]() | B0D22DRKGM | AYNKH | 2024-04-18 | No | £7.86 | -pcs | £- | -17.8% | £- |
![]() | B0FP2LHWJ6 | Cryluxial | 2025-08-28 | No | £6.6 | -pcs | £- | -9.31% | £- |
![]() | B0B4G1MCZC | LUKELI | 2022-06-18 | No | £- | -pcs | £- | -% | £- |
![]() | B089KQW98Y | Vive | 2020-06-02 | No | £- | -pcs | £- | -% | £- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FX3S8GM9 | Unicavu | 2025-10-21 | No | £5.29 | 40pcs | £211.6 | -31.3% | £-66.23 |
![]() | B0FXGLKTWQ | INDOTEAM | 2025-10-23 | No | £5.99 | 40pcs | £239.6 | -25.78% | £-61.76 |
![]() | B0G4R8Z8KT | Unicavu | 2025-12-02 | No | £5.53 | 10pcs | £55.3 | -27.3% | £-15.09 |
![]() | B0FQTS8Y96 | Winloger | 2025-09-12 | No | £13.99 | 300pcs | £4197.0 | 9.06% | £380.25 |
![]() | B0GHQKPSXL | Quixenta | 2026-01-20 | No | £9.53 | -pcs | £- | 2.37% | £- |
![]() | B0FM6TVJ7Z | Aspedan | 2025-08-12 | No | £9.99 | -pcs | £- | 2.68% | £- |
![]() | B0FP2LHWJ6 | Cryluxial | 2025-08-28 | No | £6.6 | -pcs | £- | -9.31% | £- |
![]() | B0G4RDGBW6 | Unicavu | 2025-12-02 | No | £- | -pcs | £- | -% | £- |
这个市场不值得进入,属于明显的高风险价格战市场。 新品牌新上架产品的盈利率是0%,整体新产品盈利率也是0%,而且新增品牌里没有任何真实成功案例;现在看到的成功几乎都被老品牌或更强资金玩家占住了,普通新卖家进来大概率只会烧钱。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:已进入过热/价格战区,风险高。 2025年以来没有任何新品牌做出可验证的盈利,新品牌新上架样本8个,盈利率0%,亏损率100%;最近一年新品里只有7个新品牌样本,全部亏损,说明不是“少数失败”,而是新进入者整体在被市场淘汰。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |