- Benchmark ASINB0GT8SP578
- MarketplaceUS
- Category ID402047011
- Analyzed Products
- Keywordgaming headset, wired gaming headset
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，且已经明显接近价格战/高竞争区。 现有数据里，新发布产品成功率只有20.00%，新品牌自己的新品成功率也只有28.57%，但失败样本更多，说明新玩家大多在试错而不是稳定赚钱；同时最近一年里新发布数量在增加，但利润结果没有同步改善，竞争是在变硬，不是在变松。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入。 结论很明确：新品牌进入后，整体成功率只有20.00%，但新品牌新品亏损率高达50.00%，而且最近几个月新品发布明显在升温，竞争正在加剧，不是好进场时机。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?30.00%New listing success rate (old brands):0.00%New listing success rate (new brands):28.57%Which new brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通有线耳机 + 独立桌面麦克风：通常总成本更低，音质和麦克风可分别按预算升级，适合不想买整套游戏耳机的用户。
- 手机配套有线耳机/入耳式耳机 + 夹领麦或线控麦：更便宜、佩戴更轻便，插上就用，适合语音聊天、轻度游戏和通勤两用。
- 电脑自带扬声器 + 独立麦克风：如果主要是单机或休闲游戏，这种组合门槛最低，不需要适配耳罩、驱动和耳机麦克风设置。
- 二手品牌旧款游戏耳机：在预算有限时可替代新款入门游戏耳机，往往能用更低价格获得类似的麦克风和定位音效体验。
- 开放式耳机/监听耳机 + 外接麦克风：比传统封闭式游戏耳机更适合长时间佩戴，通常也更容易兼顾日常听歌和语音通话。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经接近/进入过度拥挤状态，价格战明显，小品牌和大品牌都不占优。 目前样本里新品牌已达9个、新上架20个，但新上架真正盈利的只有20%，而且新品牌新上架里非盈利占50%，说明新玩家大多在烧钱试错，不是稳定赚钱。
New products with Highest revenueAOC
Recent Monthly Revenue (USD):$38,240.00(1000pcs/month)B0H11FYT6H (4.4/5 (2429 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsIMYB
Recent Monthly Revenue (USD):$12,810.00(500pcs/month)B0D9V94H1Z (4.3/5 (3805 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,412.00(50pcs/month)B0DG8JF1NW (4.3/5 (3793 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,290.00(50pcs/month)B0CB7PQMJJ (4.3/5 (3819 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsMORMOQUE
Recent Monthly Revenue (USD):$1,314.50(50pcs/month)B0GR4GRTF3 (4.2/5 (29 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsATTACK SHARK
Recent Monthly Revenue (USD):-(-)B0GD1314HT (3.3/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GH1SW6C7Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色猫耳+RGB灯效，外观最具辨识度
- |
- 萌系二次元风格，适合年轻女性/礼物用户
- |
- 与常规电竞耳机差异大，图片更容易吸引点击
B0CHJRG6C4 (4.3/5 (499 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 手柄类产品，和耳机品类差异最大
- |
- 红色机身+背键+Turbo，功能取向鲜明
- |
- 面向Fire TV云游戏玩家，购买场景明确
B0GT8SP578 (4.5/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进，已经是明显的高风险价格战市场。 新品牌里可确认的盈利率只有20.00%，而且新产品里超过80%都落在“其他/未形成稳定利润”的区间；更关键的是，2025到2026年新品牌集中涌入，但多数新上架都没跑通，说明竞争正在加速而不是放缓。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0H11FYT6HAOC2026-05-24Yes$38.241000pcs$38240.030.46%$11647.91
B08FX35S7KSENZER2020-08-24Yes$24.29500pcs$12145.026.95%$3273.08B0D9V94H1ZIMYB2024-07-22Yes$25.62500pcs$12810.021.12%$2705.48
B0FSKF9S5QEPOMAKER2025-10-18Yes$42.46100pcs$4246.032.8%$1392.69
B0GF1QVGQJAULA2026-02-10Yes$41.32100pcs$4132.033.01%$1363.98
B0CWS5Q6YJTurtle Beach2024-05-08Yes$40.17100pcs$4017.033.74%$1355.34
B0C6MMY6KBFIFINE2023-07-03Yes$38.43100pcs$3843.032.13%$1234.76
B0FDQN5NF1WolfLawS2025-06-19Yes$36.82100pcs$3682.032.66%$1202.55B0CHJRG6C4ONITOON2023-09-07Yes$29.96100pcs$2996.025.1%$752.0
B0C45GBPD8FIFINE2023-05-03Yes$40.050pcs$2000.032.87%$657.4
B0C8NPR9HWFIFINE2023-07-03Yes$35.9450pcs$1797.030.78%$553.12B0GT8SP578KentroGrip2026-04-09Yes$31.7750pcs$1588.533.64%$534.38
B0D3LWP6SBsyndesmos2024-06-06Yes$18.99200pcs$3798.013.05%$495.64
B0FDQSDWQ2WolfLawS2025-06-19Yes$31.150pcs$1555.029.21%$454.22B0DG8JF1NWIMYB2024-09-06Yes$28.2450pcs$1412.022.14%$312.62B0CB7PQMJJIMYB2023-07-06Yes$25.850pcs$1290.022.43%$289.35
B0C1GTKG7MIMYB2023-04-04Yes$25.5350pcs$1276.519.16%$244.58Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H11FYT6HAOC2026-05-24Yes$38.241000pcs$38240.030.46%$11647.91B0FSKF9S5QEPOMAKER2025-10-18Yes$42.46100pcs$4246.032.8%$1392.69B0GF1QVGQJAULA2026-02-10Yes$41.32100pcs$4132.033.01%$1363.98B0GT8SP578KentroGrip2026-04-09Yes$31.7750pcs$1588.533.64%$534.38#New Product Success Rates
Listing这个市场不适合进入，整体已经进入高竞争/价格战区，且对新品牌并不友好。 现有样本里，新发布产品成功率只有26.67%，而新品牌自己的新产品成功率更低，只有36.36%（7个失败、4个成功）；更关键的是，老品牌新产品成功率直接是0%，说明老牌玩家的新增品也在集体失手，市场不是“机会多”，而是“大家都很难赚到钱”。
证据很直接：盈利产品大多依赖“老方案+功能微创新”，不是靠全新切入。 赚钱的样本里，AOC B0H11FYT6H 月销1000台、月收入38240美元、利润率30.5%，但它的早期投入高达57331.72美元，广告就占12784.97美元；EPOMAKER B0FSKF9S5Q、KentroGrip B0GT8SP578、AULA B0GF1QVGQJ 也是靠在旧品基础上做功能差异化才成功。相反，失败样本里 MORMOQUE B0GR4GRTF3 只有29条评论却不盈利，ATTACK SHARK 的 B0GD1314HT 和 B0GH1SW6C7 也都没跑出来，说明新品牌如果只是堆基础功能，很容易直接沉没。从品牌层看，AOC 3个产品里只有1个盈利，成功率33.33%；MORMOQUE 0%；ATTACK SHARK 0%；而老品牌 IMYB 虽然总体成功率80%，但它的新品成功率是0%，这说明老品牌靠存量老款吃饭，新品并不好做。小商家想合法成功，必须做出明显差异化，并且预算不能只看单品起步成本，像 AOC 这种成功案例，实际投入已经明显超过普通单ASIN入场能力。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AULAAOCEPOMAKERKentroGripNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AOCATTACK SHARKOther#Success Rate by Entry Time
Listing这个市场现在不适合进入，已经明显接近价格战区，且新品牌成功率偏低。 近两年新品牌进入在增加，但利润结果并没有同步改善：2025年新增新品里只有1个盈利、4个非盈利；2026年到目前为止新品牌新品里盈利4个、非盈利7个，盈利占比只有36.36%，而新发布产品总体盈利率只有20.00%，这说明竞争在变硬，不是变松。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 4 2026 0 0 0 0 0 3 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 1 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 1 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 1 0 1 2026/5 0 0 0 0 0 1 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesIMYB A36 Gaming Headset with Mic Stereo Headphones for Pc, PS5, Xbox
This listing is deemed profitablePrice (USD)$25.53Released TypeOld Release (2023-04-04)Brand is an old entry in this marketSize and Weight20.6 x 18.2 x 10.4 cm, 440.00gProfitable Factors
Based on old ASINLow pricing strategyKey Buying Motive
50mm驱动单元，主打基础游戏音质与脚步声定位Target Customers
预算有限、需要通用3.5mm有线即插即用的多平台玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,276.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.29% / 19.16%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.90% / 6.77%Peak / Non PeakSales & BSR Performance
FIFINE USB Gaming Headset, PC Over-Ear Wired Streaming Headset with 3.5mm Jack, Detachable Microphone, 7.1 Surround Sound, Control Box, Passive Noise Cancellation, for PS5/Xbox/Switch-H9 Pink
This listing is deemed profitablePrice (USD)$38.43Released TypeOld Release (2023-07-03)Brand is an old entry in this marketSize and Weight21.6 x 18.1 x 9.6 cm, 329.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色外观更偏向女性/礼物向审美，在同类黑色或电竞风机型中更显眼, 普通有线包耳式游戏耳机结构，未见私模级独特结构Key Buying Motive
USB控制盒可独立调节音量和麦克风静音，且支持3.5mm连接，兼顾PC和主机使用Target Customers
偏好粉色、注重颜值搭配的女性玩家/送礼用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,843.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.62% / 32.13%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.70% / 24.20%Peak / Non PeakSales & BSR Performance
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