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这个市场不适合进入,属于明显拥挤且带有价格战风险的市场。虽然表面上新产品仍有24.90%~34.62%的利润空间,但新品牌新上架的真实成功率只有32%,近半年新品牌大量新品连续失败,说明不是“能不能赚”的问题,而是“能不能长期打赢”的问题。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:用户预算足够入场,但这个市场不适合现在冲进去。 价格战已经很明显,整体新上架盈利率只有32.00%,虽然表面上有利润,但新品牌里真正能跑出来的很少;对小品牌来说,能活下来的更少,若没有明显差异化和较强投放能力,不建议进入。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:整体已经偏饱和,且新品牌进入后很容易陷入价格战。 证据很直接:新品牌新上架产品的盈利率只有40%,未盈利率高达60%,而旧品牌新上架产品盈利率只有20%、未盈利率高达70%,说明不是“谁进来都能赚”,而是少数老牌和少数强势新品牌靠更重的投入和差异化在赢。用户预算500000 CNY看起来足够覆盖单个ASIN的早期启动,但这类市场真正的问题不是起步资金,而是后续品牌力和持续投放成本,风险仍然很高。
结论很明确:这个市场不值得进入,已经进入明显的价格战/拥挤区,且新品牌成功率只有32%,新品牌失败率高达60%,不是适合小品牌或大品牌轻易切入的市场。 现有能赚钱的新品,几乎都靠老牌势能、功能堆料、差异化设计和不低的预算支撑;如果没有足够品牌力和更强的产品差异化,进场大概率会被挤掉。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B094VK65VP | ELISWEEN | 2021-05-13 | Yes | $26.99 | 3000pcs | $80970.0 | 33.63% | $27230.22 |
![]() | B0D72TNXSC | 8Bitdo | 2024-06-18 | Yes | $25.04 | 3000pcs | $75120.0 | 31.69% | $23805.53 |
![]() | B0F3D25PD3 | GameSir | 2025-06-02 | Yes | $29.53 | 2000pcs | $59060.0 | 34.56% | $20411.14 |
![]() | B0GH7RK5N6 | Wuthur | 2024-07-05 | Yes | $31.02 | 2000pcs | $62040.0 | 30.64% | $19009.06 |
![]() | B0FJRTNTHQ | AceGamer | 2024-10-01 | Yes | $23.73 | 2000pcs | $47460.0 | 29.91% | $14195.29 |
![]() | B0GCZVW7TW | TIANHOO | 2026-01-06 | Yes | $19.69 | 3000pcs | $59070.0 | 23.06% | $13621.55 |
![]() | B0DQNNFKRG | AceGamer | 2024-12-16 | Yes | $25.77 | 2000pcs | $51540.0 | 25.83% | $13312.79 |
![]() | B0CXDDNL5W | Gammeefy | 2024-03-07 | Yes | $35.99 | 1000pcs | $35990.0 | 34.26% | $12330.18 |
![]() | B0FCDBPXXL | Capers | 2025-06-08 | Yes | $32.37 | 1000pcs | $32370.0 | 37.18% | $12035.17 |
![]() | B0DM1WH5BV | 8Bitdo | 2024-12-08 | Yes | $28.47 | 1000pcs | $28470.0 | 34.14% | $9719.66 |
![]() | B0BZJ4RFKR | VOYEE | 2023-03-24 | Yes | $19.91 | 1000pcs | $19910.0 | 27.8% | $5534.98 |
![]() | B0CCJMTZHJ | VOYEE | 2023-07-21 | Yes | $19.83 | 1000pcs | $19830.0 | 26.52% | $5258.92 |
![]() | B0CLRP725R | ZRZLMVP | 2023-11-23 | Yes | $32.83 | 400pcs | $13132.0 | 35.93% | $4718.33 |
![]() | B0DJ2PLH9G | MYSTILUCK | 2025-06-23 | Yes | $16.99 | 1000pcs | $16990.0 | 22.92% | $3894.11 |
![]() | B0DRCKBDMQ | AceGamer | 2024-12-24 | Yes | $30.52 | 400pcs | $12208.0 | 29.85% | $3644.09 |
![]() | B0G7H4B3R2 | VidPPluing | 2026-01-29 | Yes | $34.52 | 300pcs | $10356.0 | 32.3% | $3344.99 |
![]() | B097XLJX89 | VOYEE | 2021-07-22 | Yes | $17.1 | 700pcs | $11970.0 | 23.63% | $2828.52 |
![]() | B0G8ZL8LPT | Wuthur | 2025-12-19 | Yes | $31.25 | 200pcs | $6250.0 | 30.86% | $1928.75 |
![]() | B0DHRJGQG7 | Lyyes | 2024-09-23 | Yes | $29.29 | 200pcs | $5858.0 | 29.09% | $1704.1 |
![]() | B0BNTK5C8B | VOYEE | 2022-12-02 | Yes | $17.61 | 400pcs | $7044.0 | 24.1% | $1697.61 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GCZVW7TW | TIANHOO | 2026-01-06 | Yes | $19.69 | 3000pcs | $59070.0 | 23.06% | $13621.55 |
![]() | B0G7H4B3R2 | VidPPluing | 2026-01-29 | Yes | $34.52 | 300pcs | $10356.0 | 32.3% | $3344.99 |
![]() | B0G8ZL8LPT | Wuthur | 2025-12-19 | Yes | $31.25 | 200pcs | $6250.0 | 30.86% | $1928.75 |
![]() | B0G8ZHSMJR | MOBAPAD | 2026-01-05 | Yes | $49.99 | 50pcs | $2499.5 | 40.22% | $1005.3 |
![]() | B0F5WNWBQL | Ligame | 2026-02-10 | Yes | $25.99 | 100pcs | $2599.0 | 31.74% | $824.93 |
![]() | B0G8JQCL1Z | VOYEE | 2026-02-04 | Yes | $24.99 | 100pcs | $2499.0 | 23.23% | $580.52 |
![]() | B0FJRGPRJF | GMBACK | 2025-08-31 | Yes | $35.99 | 50pcs | $1799.5 | 31.99% | $575.67 |
![]() | B0H4H9R3PG | Jexalid | 2026-04-14 | Yes | $27.32 | -pcs | $- | 24.76% | $- |
这个市场不值得进入,已经明显偏向价格战和旧品牌压制,新品牌不是没机会,而是要么靠重投放,要么靠黑帽。 新品整体盈利率只有32%,而已识别到的整体盈利产品占比也只有55.41%,但新品牌新品盈利率只有40%,失败率60%;老品牌新品盈利率更低,只有20%,失败率70%,说明不是“新手友好”,而是“连老玩家都在翻车”的高竞争市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
市场不适合进入,且已经进入高竞争/价格战风险区。 近一年新品牌进入后,成功率只有40%(15个新品牌新品里6个成功、9个失败),而最近几个月失败明显加速:2026年2月新品牌新品里6个失败、3月又是3个失败、6月继续出现3个失败;与此同时,成功案例越来越集中在少数品牌和少数明确差异化产品上,说明门槛在变高,不是变低。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 3 | 2 | 1 | 16 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 6 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |