- Benchmark ASINB0G7HDCTLD
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordwireless game controller, mini game controller, controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显接近价格战区，而且新品牌成功率太低。 22个新上架里只有18.18%赚钱，新品牌新上架成功率也只有22.22%，说明大多数新入场者都在亏损；再加上新品牌只有6个，已经出现拥挤信号，但还没到大量新品牌持续涌入的极端过热，真正的问题是“低胜率 + 低利润 + 强竞争”，不是单纯市场太新。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不建议进入，这个市场已经明显拥挤，且对新品牌和小商家都不友好。 用户预算 500000 CNY 看起来够做单个 ASIN 的前期铺货，但不足以把你安全地带进一个已经在打价格战、且越来越靠品牌力和砸钱换量的赛道；更关键的是，近期开新品牌的成功率很低，失败率已经压过成功率。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?59.09%New listing success rate (old brands):15.38%New listing success rate (new brands):22.22%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机触屏操作 + 触控映射/云游戏手柄映射方案：不买实体手柄时，用户可直接用手机屏幕操作，或借助更便宜的触控映射与云游戏服务来替代一部分控制需求，门槛更低、成本更小。
- 二手/翻新原装手柄：对预算敏感的用户，选择二手或翻新的官方手柄往往比买新款无线手柄更便宜，而且兼容性和使用体验更可预测。
- 有线入门手柄：如果用户主要是在家使用，便宜的有线手柄通常比无线款更容易买到、无需充电、延迟更低，适合作为低风险替代。
- 手机夹式游戏手柄/分体式移动手柄：如果购买动机是便携和“mini”需求，这类夹式或分体式手柄通常更轻、更易携带，也常比完整无线主机手柄更便宜。
- 键盘鼠标替代方案（仅限支持的平台/游戏）：在PC或部分可映射场景下，键鼠往往比专用无线手柄更通用、成本更低，且新用户更容易借用现有设备直接上手。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向过度拥挤，而且新卖家成功率很低。 新品牌里能跑出来的案例极少，且不少新上架产品已经落入亏损或无销量状态；如果要做，只有大品牌还有机会用更重的资金和品牌力硬切，小商家基本不该进。
New products with Highest revenueTIANHOO
Recent Monthly Revenue (USD):$59,070.00(3000pcs/month)B0GCZVW7TW (4.2/5 (5565 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new products8Bitdo
Recent Monthly Revenue (USD):$33,340.00(1000pcs/month)B0DB4LXDP7 (4.5/5 (10459 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$29,890.00(1000pcs/month)B0D73398R9 (4.5/5 (10432 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$26,990.00(1000pcs/month)B0D736BCNM (4.5/5 (10459 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsHonghao
Recent Monthly Revenue (USD):-(-)B0FS6Z7FB1 (2.7/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0G7CB82MQBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 闪电紫黑外观很醒目，点击率高
- |
- RGB灯效强，视觉冲击力强
- |
- Switch/Lite/OLED通用，兼顾送礼和自用
B0CRHG9421 (4.5/5 (6974 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 紫色马卡龙外观差异大，辨识度高
- |
- 小尺寸复古造型明显区别于常见手柄
- |
- 适合PC/安卓轻竞技玩家，功能导向明确
B0D72TNXSC (4.5/5 (10432 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经接近明显的价格战和过度拥挤状态。 新品牌新上架里，能稳定赚钱的只剩少数，而且大多数新产品利润都卡在20%~30%，没有出现>40%的强势利润带，说明不是靠简单复制就能赢的市场。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B094VK65VPELISWEEN2021-05-13Yes$26.993000pcs$80970.033.63%$27230.22B0GCZVW7TWTIANHOO2026-01-06Yes$19.693000pcs$59070.023.06%$13621.55
B0DQNNFKRGAceGamer2024-12-16Yes$25.772000pcs$51540.025.83%$13312.79
B0DT9V5YTWPowerA2025-02-01Yes$31.831000pcs$31830.035.04%$11153.24B0D73398R98Bitdo2024-06-18Yes$29.891000pcs$29890.035.77%$10691.66B0DB4LXDP78Bitdo2024-08-18Yes$33.341000pcs$33340.029.99%$9998.67B0D736BCNM8Bitdo2024-06-18Yes$26.991000pcs$26990.033.05%$8920.2B0D72TNXSC8Bitdo2024-06-18Yes$25.041000pcs$25040.031.69%$7935.18
B0BZJ4RFKRVOYEE2023-03-24Yes$19.911000pcs$19910.027.8%$5534.98
B0CCJMTZHJVOYEE2023-07-21Yes$19.831000pcs$19830.026.52%$5258.92
B0DRCKBDMQAceGamer2024-12-24Yes$30.52400pcs$12208.029.85%$3644.09
B097XLJX89VOYEE2021-07-22Yes$17.1700pcs$11970.023.63%$2828.52
B0C8J3R84HAceGamer2023-06-19Yes$25.04200pcs$5008.031.82%$1593.55B0G7HDCTLDAceGamer2025-12-01Yes$23.82100pcs$2382.033.07%$787.73
B0DWSK19WJELISWEEN2025-03-08Yes$26.46100pcs$2646.029.01%$767.61
B0FVLVHL13BLUE LAKE Performance2025-10-11Yes$27.39100pcs$2739.026.77%$733.24
B0G8JQCL1ZVOYEE2026-02-04Yes$24.99100pcs$2499.023.23%$580.52
B0FZBVS15GIINE2024-11-13Yes$29.6650pcs$1483.037.88%$561.77B0F8HWP1MXIINE2024-11-13Yes$29.6650pcs$1483.036.43%$540.26
B0F8HWNDPVIINE2024-11-13Yes$29.7250pcs$1486.035.82%$532.29Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GCZVW7TWTIANHOO2026-01-06Yes$19.693000pcs$59070.023.06%$13621.55B0G7HDCTLDAceGamer2025-12-01Yes$23.82100pcs$2382.033.07%$787.73B0FVLVHL13BLUE LAKE Performance2025-10-11Yes$27.39100pcs$2739.026.77%$733.24B0G8JQCL1ZVOYEE2026-02-04Yes$24.99100pcs$2499.023.23%$580.52#New Product Success Rates
Listing这个市场不适合进入，已经接近价格战+拥挤竞争区。 新产品整体盈利率只有18.18%，而新品牌的新产品盈利率更低，只有22.22%；更关键的是，新品牌新上架产品里有77.78%不赚钱，说明大多数新入场者都在亏损。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VOYEEAceGamerTIANHOOBLUE LAKE PerformanceNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AceGamerHonghaoJosoCrotrainOther#Success Rate by Entry Time
Listing这个市场不值得进入：已经进入明显的过热/价格战区，新品牌成功率太低。 最近新增新品牌里，真正可复制的成功只有很少数，且失败占绝对多数；按当前数据看，对大品牌和小商家都不是好市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 1 0 5 2026 0 0 0 0 2 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 1 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 1 0 1 2026/1 0 0 0 0 1 0 0 0 2026/2 0 0 0 0 1 0 0 1 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVOYEE Switch Controllers Compatible with Switch/Lite/OLED/PC Windows, Programmable RGB Lightning LED, Wireless Pro Controller with One Key Pairing/Wake Up/Turbo/Vibration
This listing is deemed profitablePrice (USD)$22.89Released TypeOld Release (2023-12-31)Brand is an old entry in this marketSize and Weight15.6 x 11.3 x 7.0 cm, 200.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
紫黑闪电配色，视觉辨识度高, 闪电造型灯效面壳，和常规手柄外观差异明显Key Buying Motive
支持可编程按键、三档连发、唤醒与震动，功能组合偏高性价比Target Customers
偏好炫酷灯效、想要可编程连发功能的 Switch 玩家和送礼人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,144.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.76% / 30.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.38% / 26.53%Peak / Non PeakSales & BSR Performance
8BitDo Ultimate 2C Wireless Controller for Windows PC and Android, with 1000 Hz Polling Rate, Hall Effect Joysticks and Triggers, and Remappable L4/R4 Bumpers (Purple)
This listing is deemed profitablePrice (USD)$25.04Released TypeOld Release (2024-06-18)Brand is an old entry in this marketSize and Weight15.3 x 12.4 x 7.2 cm, 330.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
紫色马卡龙风格机身，在同类手柄里辨识度较高, 整体为小尺寸轻量化的复古圆润造型，搭配对称摇杆与独立接收器，外观明显区别于常见PS/Xbox风格手柄Key Buying Motive
1000Hz轮询率、霍尔摇杆/扳机、可直设L4/R4背键映射，偏向低延迟和竞技操作Target Customers
面向需要低延迟、可编程背键和霍尔摇杆的PC/安卓轻竞技玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,040.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.64% / 31.69%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.23% / 25.28%Peak / Non PeakSales & BSR Performance
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