
结论很直接:这个市场不值得进入,已经是明显的价格战区,而且有过度拥挤风险。 目前只有 11.43% 的产品可盈利,新上架产品盈利率也只有 12.50%,最近一批新产品几乎都没跑出来;这不是“还有机会捡漏”,而是后来者很容易被压到低利润甚至亏损。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 价格战已经形成,盈利产品只占11.43%,新品牌新上架产品的盈利率只有12.5%,而老品牌新上架产品盈利率是0%;这说明现在不是“还有机会”,而是大多数新进入者都会被压到低利润或直接亏损。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入。虽然有少数高利润新款能跑出来,但整体已经是价格战高风险区,且新品牌与老品牌的新品几乎都被老牌挤压。
从数据看,市场里只有11.43%的产品可盈利,低于你要求的健康线;新上架产品盈利率也只有12.50%,仍然偏弱。更关键的是,老品牌新上架产品的盈利率是0%,非盈利率是100%,说明这个类目里老牌也在持续踩坑,竞争不是“谁更强谁赢”,而是结构性低利润。同时,样本里已出现至少1个新品牌 MAGIC JOHN,而旧品牌阵营里包含 Spigen、Orzly、amFilm、ivoler、bersem、Hocents.、RKINC 等,说明新品牌进入并没有形成清晰增量,反而是老牌在新款里持续内耗;在这种环境下,30~100+ 新品牌若继续涌入,就是典型的过度拥挤预警,不建议继续。
结论很明确:这个市场不适合进入,已出现明显价格战和饱和迹象。 新品牌能成功的案例几乎只有 1 个,而且是靠明显功能差异+品牌力撑起来的;普通小商家如果没有创新和强营销,基本没有胜算。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FNM69PBG | MAGIC JOHN | 2025-09-19 | Yes | $26.63 | 100pcs | $2663.0 | 34.33% | $914.21 |
![]() | B0DXF7C6F5 | amFilm | 2025-02-17 | Yes | $15.25 | 50pcs | $762.5 | 29.04% | $221.43 |
![]() | B09DD97BWG | Orzly | 2021-08-24 | Yes | $12.22 | 50pcs | $611.0 | 25.61% | $156.48 |
![]() | B09LQ96ZX9 | daydayup | 2021-11-17 | Yes | $8.76 | 100pcs | $876.0 | 12.91% | $113.1 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FNM69PBG | MAGIC JOHN | 2025-09-19 | Yes | $26.63 | 100pcs | $2663.0 | 34.33% | $914.21 |
这个市场不适合进入,已经接近价格战/过度竞争状态。 现有数据里,新品整体盈利率只有11.43%,新上架产品盈利率只有12.50%,而老品牌新品中盈利率是0%、非盈利率100%,说明老牌玩家的新动作大多在亏钱硬拼,市场对后来者的容错非常低。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很直接:已进入高竞争、接近价格战的危险区,且最近新品牌成功率太低。 近一年新增品牌只有1个(MAGIC JOHN),但新增上架里只有1个成功、8个新释放里成功率只有12.50%;同时最近几个月新上架几乎都是失败案例,2025/7、10、12到2026/4连续出现 Hocents.、bersem、Spigen、RKINC、ivoler、amFilm、Orzly 等新释放未盈利,说明门槛在快速抬高,不是新手友好市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |