- Benchmark ASINB0BQC6ZCMR
- MarketplaceDE
- Category ID3677558031
- Analyzed Products
- Keywordstandventilator
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 现在已经是明显的价格战区，而且对新品牌和小商家都不友好；大品牌也只有靠高差异化、高预算才有机会，普通复制型打法基本会亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这不是一个适合现在进入的市场。 500,000 CNY 的预算够做单个 ASIN 的起步，但市场本身已经明显偏向价格战，且新品牌成功率太低；更关键的是，想跑出来往往要靠更高投入、差异化和营销强度，不是单靠基础预算就能稳住。
证据很清楚：市场盈利面偏弱，新品整体只有 11.11% 可盈利，新发布产品里可盈利比例也只有 40.00%，而利润区间从 -19.53% 到 12.45%——连头部样本都没跨过你要求的 15% 合格线。 这意味着大多数产品都在低毛利或亏损边缘，属于典型价格战区；并且时间上看，2026 年新上架产品里有 3 个不盈利、只有 2 个盈利，最近新增更偏向负面，说明竞争不是缓和，而是在加剧。对新品牌来说，MOXTOYU 这类新品牌里目前只有 1 个样本、1 个盈利，但它的收入样本还没跑开，不能把它当成稳定成功案例；EXTRASTAR 则是 0 盈利、1 个亏损，Orbegozo 这类老品牌也已经连续出现亏损，说明老牌优势也在被压缩。
如果硬要看可抄作业的样本，真正值得跟的是 FGRYB 的 B0GHMRTVTZ 和 MOXTOYU 的 B0H3FB7HGM。 B0GHMRTVTZ 以 44.50 EUR 的售价做到 18.08% 毛利，月销约 400、月收入约 1,780,000，核心是“折叠升降 + 电池 + 遥控 + 多场景”组合；B0H3FB7HGM 售价 66.14 EUR，毛利 18.08%，但目前只有 8 条评论、还没形成稳定销量，说明它更像早期试错样本，不是成熟稳定解。对小卖家来说，唯一能参考的是 MOXTOYU 这种新品牌路径，但前提是你得做出明显功能差异并愿意承担更高投放；对大品牌来说，只有 FGRYB 这类老牌延展型号还有机会，Orbegozo 的多个主力 ASIN 已经在 35.85/39.34/27.28 EUR 价位上落到 -10.79% 到 -25.23% 的亏损，说明在现有结构下继续卷只会更难。
Early sourcing + logistics + marketing budget (EUR)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.00%New listing success rate (old brands):50.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCE CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- USB桌面夹扇/夹式风扇：通常比落地式更便宜，占地更小，适合书桌、床边和宿舍；对只需要近距离送风的用户来说，性价比更高。
- 可折叠手持/桌面两用风扇：同样支持便携和多场景使用，但价格往往更低、结构更简单，充电使用也更容易接受。
- 塔扇式迷你风扇：相比可升降立式风扇，体积更紧凑、外观更不占空间，适合室内定点降温，且常见低价款更多。
- 无叶循环小风扇：不是追求强风，而是强调安全和静音；对有孩子/宠物或睡眠场景的用户，常被视为更省心的替代方案。
- 冷感降温替代品（冷却毛巾、降温喷雾、冰垫）：在短时、局部降温上更便宜、更直接，不需要电源，适合临时炎热或户外使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入。它已经明显偏向价格战，且对新品牌不友好：新品牌新上架利润率只有40%（2个里1个成功），但样本里已出现18.1%看似可做的新品，主要靠高客单和差异化撑起来；与此同时，老品牌新品成功率只有50%，而失败样本的利润率多在-10.79%到-25.23%，说明一旦没有明显差异，就会被运费和平台费用直接吃掉。
证据很直白：MOXTOYU 的 B0H3FB7HGM，售价66.14欧，8个评论，当前利润率18.1%，早期投入约18050.27欧，其中广告约4812.20欧，属于“高投入+功能差异化”才跑出来的样本；它复制的不是普通风扇，而是“8000mAh电池、USB-C、可折叠升降、桌面/落地二合一、遥控”的组合。相反，Orbegozo 的 B07CJ33NX9 有4051条评论、月销100、售价35.85欧，利润率仍是-13.56%；B07QSBH583 有1105条评论、月销600、利润率-25.23%。这说明在这个类目里，只靠销量和老牌子并不能赚钱，甚至越卖越可能是亏的。对于小商家来说，真正能参考的只有 MOXTOYU 这种低评论、强功能、较高售价的新品，但它也只是刚起步，8条评论并不能证明长期稳定。
New products with Highest revenueEXTRASTAR
Recent Monthly Revenue (EUR):€9.399,00(300pcs/month)B0FMDYX38D (3.4/5 (116 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsOrbegozo
Recent Monthly Revenue (EUR):€1.967,00(50pcs/month)B07TT73BGY (4/5 (453 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (EUR):€3.585,00(100pcs/month)B07CJ33NX9 (4/5 (4051 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (EUR):€16.368,00(600pcs/month)B07QSBH583 (4/5 (1105 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsLeast profitable new productsMOXTOYU
Recent Monthly Revenue (EUR):-(-)B0H3FB7HGM (3.4/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 折叠升降二合一，形态变化最明显
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- 黑色家电风，外观更显高级
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- 8000mAh+遥控，便携卖点强
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- 适合卧室、办公室、露营多场景
B0GHMRTVTZ (4.4/5 (986 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 充电式折叠设计，桌面/落地切换明显
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- 便携小巧，适合旅行和露营
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- 高度可调范围大，使用场景更广
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- 产品图更直观展示多种形态
B087Q1MGNM (4.3/5 (322 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，原因很明确：新品牌里只有少数能赚钱，但赚钱方式不是靠普通小卖家，而是靠“功能差异化 + 更高定价 + 更强投放/品牌力”。当前样本里已出现明显价格战信号，普通基础款几乎都在亏，且新品牌成功案例并不适合当小卖家模板。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0H3FB7HGMMOXTOYU2026-05-30Yes€66.14400pcs€26456.018.08%€4783.25B0BQC6ZCMRPrimevolve2022-12-16Yes€42.37500pcs€21185.016.99%€3599.34B0GHMRTVTZFGRYB2026-01-19Yes€44.5400pcs€17800.017.88%€3182.64Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H3FB7HGMMOXTOYU2026-05-30Yes€66.14400pcs€26456.018.08%€4783.25B0GHMRTVTZFGRYB2026-01-19Yes€44.5400pcs€17800.017.88%€3182.64#New Product Success Rates
Listing结论很明确：这个市场不值得进，已经进入高压竞争区，甚至带有价格战特征。 目前可识别样本里，整体盈利产品占比只有11.11%，而新上架产品的盈利率也只有40%，但新品牌样本里真正活下来的只有MOXTOYU，失败的新品牌是EXTRASTAR和Taurus，说明新人不是没机会，而是机会极少且非常集中。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MOXTOYUFGRYBNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EXTRASTARTaurusMidea#Success Rate by Entry Time
Listing这个市场已经进入高风险的价格战区，不适合新进入。 新品牌虽然有少量成功案例，但整体成功率只有33.33%，市场利润率总体只有11.11%，而且近期开新更多集中在少数品牌身上，说明门槛在变高，不是在变低。
证据很明确：2026年新增里，MOXTOYU 的 B0H3FB7HGM 还能做到18.08%利润率，但 EXTRASTAR 的 B0FMDYX38D 是-19.53%，Taurus 的 B0GL8FBFWB 也是亏损，Midea 的 B0H5WV52G4 同样不赚钱。 这代表近期新品不是普遍可复制的赚钱模式，而是少数品牌靠产品差异和更强投入勉强赢；同时，老品牌 Orbegozo 的多个产品利润率为-10.79%、-13.56%、-25.23%，却仍靠规模和历史流量在跑，说明这个类目对“新手小商家”并不友好。你要特别注意，MOXTOYU 的成功款 B0H3FB7HGM 虽然看起来是新品牌成功，但它卖到 66.14 欧元、月卖约 500 台、月收入约 21,185 欧元，已经更像“有设计和预算支撑的新品”，不是低成本轻投入就能复制的路径；而 FGRYB 的 B0GHMRTVTZ 也有 18.08% 利润率、986 个评论、月卖 400 台，属于更像靠产品力和投放撑起来的案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 1 0 0 2 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 1 0 0 0 0 2026/2 1 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPrimevolveB0BQC6ZCMR (4.4/5 (1265 Reviews))Primevolve 8" Oszillierender Tisch-und Standventilator mit Fernbedienung, Tragbarer Faltbarer Travel Fan für Outdoor Reise Camping, 7200mAh Akku Batterie Ventilator Leise für Schlafzimmer Büro (Weiß)
This listing is deemed profitablePrice (EUR)€42,37Released TypeOld Release (2022-12-16)Brand is an old entry in this marketSize and Weight23.5 x 22.7 x 11.9 cm, 1260.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色机身，偏家居/露营通用风格，区别不大但更清爽。, 8英寸可折叠+伸缩升降结构，桌面/落地两用，收纳体积明显小于传统立式扇。Key Buying Motive
同时具备折叠伸缩、90°摆头、180°俯仰、7200mAh电池和遥控器，兼顾便携与落地送风。Target Customers
面向需要离电使用的露营、旅行、阳台和小空间卧室用户，而非只覆盖固定家用场景。Early Investment
Investment
Monthly Revenue (Recent) (EUR)€21.185,00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.33% / 16.99%Peak / Non PeakRail Freight2.20% / 2.87%Peak / Non PeakAir Freight2.20% / 2.87%Peak / Non PeakSales & BSR Performance
Leise Tragbarer Ventilator mit Fernbedienung - 8,6" Tisch und Stand Faltbarer Fan, 4 Modi/4 Std Timer/Oszillierender - 8000mAh Akku USB-C, Klein Standventilator für Schlafzimmer Büro Camping Reise
This listing is deemed profitablePrice (EUR)€44,50Released TypeNew Upgraded Version on Old ASIN (2026-01-19)Brand is an old entry in this marketSize and Weight24.9 x 24.7 x 10.5 cm, 1230.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色系为主，整体更偏家电感与高端实用风格。, 8.6英寸可折叠结构，既能做桌面风扇也能拉高成落地风扇，形态切换明显区别于传统固定高度立式风扇。Key Buying Motive
8000mAh电池、USB-C快充、4档风速、70°摇头、180°可调俯仰、遥控和折叠升降二合一，功能组合明显更完整。Target Customers
需要一台兼顾卧室、办公室、露营和旅行场景的便携式两用风扇用户。Early Investment
Investment
Monthly Revenue (Recent) (EUR)€17.800,00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.23% / 17.88%Peak / Non PeakRail Freight4.10% / 4.75%Peak / Non PeakAir Freight4.10% / 4.75%Peak / Non PeakSales & BSR Performance
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